The good, the bad and the sludgy
This cowboy-themed spot for VP Racing Fuels shows how the West was won – with a fistful of good oil.
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Credits
View on- Agency Conscious Minds
- Production Company Subconscious (In-House at Conscious Minds)
- Director Lauren Sick
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Unlock full credits and more with a shots membership
Credits
View on- Agency Conscious Minds
- Production Company Subconscious (In-House at Conscious Minds)
- Director Lauren Sick
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Conscious Minds
- Production Company Subconscious (In-House at Conscious Minds)
- Director Lauren Sick
Poor quality lubrication can leave a man high and dry as he tussles with his faulty tools and ornery engines.
Created and produced for the long-established race car brand VP Racing Fuels by indie agency Conscious Minds, with an amusing film directed by Lauren Sick, the campaign reveals how using the correct oil, fuel and coolant for power tools and motors can take a fella to a high performance high noon.
