De’Longhi pours craft into every shot

In this gorgeously sculpted campaign developed by LOLA Madrid, small appliance brand De’Longhi uses characterful stop-motion to show how at-home coffee can be just as good as take-out.  

The hero film, titled The World’s Smallest Coffee Shop, was brought to life by director Sam Walker through Creators Inc in collaboration with master craftsman Simon Weisse. The opening shot zooms in on a lively miniature coffee shop queue and its diverse customers, realised through tactile, traditional animation techniques. As the camera pans out, the city noise quietens, and we see the tiny cafe is mounted directly onto a De’Longhi bean-to-cup machine. 

The campaign includes a series of intricate miniature coffee shop façades inspired by iconic coffee cultures including Milan, Tokyo, Paris, Copenhagen and Berlin. Each piece has been hand-built over hundreds of hours by a team of specialist model makers, using traditional model-making techniques to create highly detailed, tactile environments that mirror the atmosphere and identity of real-world cafés.