Tinariwen's soulful journey through the Sahara

Tinariwen, a collective of Taureg musicians from Southern Algeria and Northern Mali, have unveiled this exquisitely animated promo for their track Erghad Afewo, brought to life by director Axel Digoix and produced by Wizz.

Through rhythmic, psychedelic illustrations, the film offers a poetic and sensitive immersion into the world of the Sahara, and into the story of a people whose music has become a form of resistance. 

A story inspired by real events, the narrative draws directly from the history of the Tuareg people, shaped by conflict and exile. In the face of political and cultural upheaval, music has become a means of survival and a way to preserve collective identity. 

The film also pays tribute to the central role of women in Tuareg society. Through the character of Dassine, an emblem inspired by matriarchal traditions, the video celebrates this quiet strength that carries the language, culture, and values of the people.  

Director Digoix added: “Paris-born, I am neither Tuareg nor Berber. I had no connection to the Sahara. Then chance led me to meet Tinariwen. What was meant to be a straightforward professional collaboration became a deeply personal journey.”