The Colonel gets tasty
Dorian & Daniel's new spot for KFC shows its bearded founder throw ideas, tantrums and punches in the pursuit of his obsession.
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Credits
View on- Agency Highdive Advertising/Chicago
- Production Company Reset
- Director Dorian & Daniel
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Credits
View on- Agency Highdive Advertising/Chicago
- Production Company Reset
- Director Dorian & Daniel
- Head of Production Jen Bilec
- Post Production 1986 (In-House at Highdive Advertising/Chicago)
- VFX House of Parliament VFX
- VFX Supervisor Phil Crowe
- VFX Supervisor Tom Graham
- VFX Supervisor Brandon Thomas
- Creative Lead John McIntosh
- Creative Lead Brandon Thomas
- Audio Post Another Country
- Sound Designer Peter Erazmus
- Sound Designer Jordan Stalling
- Executive Audio Producer Louise Rider
- Post Producer Josh Hunnicutt
- Chief Creative Officer Mark Gross
- Chief Creative Officer Chad Broude
- Executive Creative Director Chuck Rachford
- Group Creative Director Casey Stern
- Group Creative Director Jorge Pomareda
- Creative Director Jason Goldberg
- Creative Director Chase Kimball
- Associate Creative Director Zeus Alvarez
- Senior Art Director Gaby Bates
- Art Director Ryan Almond
- Director of Production (HP) Jen Passaniti
- Executive Producer Lindsay Vetter
- Senior Producer Kamerin McAllister
- Senior Producer Emily Addy
- Producer Abby Merhar
- Senior Copywriter Kate Sheehan
- Senior Copywriter Frank Viglione
- Copywriter Andy Frank
- Production Designer Freyja Bardell
- Line Producer Kristin Porter
- Executive Producer Megan Moore
- DP Christophe Colette
- Editor Carlos Lowenstein
- Assistant Editor David Soto
- Assistant Editor Lilly Beck
- Executive Producer Mike Trivisonno
- Post Producer Paige Buschkoetter
- VFX Supervisor Randy McEntee
- VFX Artist Jeff Kyle
- VFX Artist Rex Carter
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Highdive Advertising/Chicago
- Production Company Reset
- Director Dorian & Daniel
- Head of Production Jen Bilec
- Post Production 1986 (In-House at Highdive Advertising/Chicago)
- VFX House of Parliament VFX
- VFX Supervisor Phil Crowe
- VFX Supervisor Tom Graham
- VFX Supervisor Brandon Thomas
- Creative Lead John McIntosh
- Creative Lead Brandon Thomas
- Audio Post Another Country
- Sound Designer Peter Erazmus
- Sound Designer Jordan Stalling
- Executive Audio Producer Louise Rider
- Post Producer Josh Hunnicutt
- Chief Creative Officer Mark Gross
- Chief Creative Officer Chad Broude
- Executive Creative Director Chuck Rachford
- Group Creative Director Casey Stern
- Group Creative Director Jorge Pomareda
- Creative Director Jason Goldberg
- Creative Director Chase Kimball
- Associate Creative Director Zeus Alvarez
- Senior Art Director Gaby Bates
- Art Director Ryan Almond
- Director of Production (HP) Jen Passaniti
- Executive Producer Lindsay Vetter
- Senior Producer Kamerin McAllister
- Senior Producer Emily Addy
- Producer Abby Merhar
- Senior Copywriter Kate Sheehan
- Senior Copywriter Frank Viglione
- Copywriter Andy Frank
- Production Designer Freyja Bardell
- Line Producer Kristin Porter
- Executive Producer Megan Moore
- DP Christophe Colette
- Editor Carlos Lowenstein
- Assistant Editor David Soto
- Assistant Editor Lilly Beck
- Executive Producer Mike Trivisonno
- Post Producer Paige Buschkoetter
- VFX Supervisor Randy McEntee
- VFX Artist Jeff Kyle
- VFX Artist Rex Carter
In his storied years as the brand mascot, KFC's Colonel Sanders has been a dashing romantic lead, a muscled wrestling bodyslammer, and a DC Comics superhero, but few interpretations have showcased his determined personality as well as Obsession.
Presenting the drumstick-fryer as a focused yet hot-headed trailblazer, the witty and cinematic spot from Highdive doubles-down on what it takes to make fast food so finger lickin’ good.
Directed by Dorian & Daniel through RESET, who clearly relish the opportunity to reimagine the spice-master in a spicier manner, this bonkers history lesson shows the founder ain't no chicken.
