The 1 App taps the wonder of Wes
In this splendid six-minute brand film for the Thai digital lifestyle and loyalty programme, director Teerapol Suneta channels Wes Anderson in a gorgeously quirky tale of an ambitious intern.
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Credits
powered by
- Agency Wunderman Thompson/Bangkok
- Production Company Suneta House
- Director Teerapol Suneta
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Credits
powered by
- Agency Wunderman Thompson/Bangkok
- Production Company Suneta House
- Director Teerapol Suneta
- Sound SoundSpace Studio
- Chief Creative Officer Park Wannasiri
- Creative Director Danai Apiwatmongkol
- Copywriter Supalerk Silarangsri
- Copywriter Nonthapat Cholavit
- Art Director Panupong Putong
- Producer Supatra Assawateppitak
- DP Chalongwut Chorruangsak
- Editor Sarawut Kaweethammawong
- Executive Producer Rujirat Charunnarmsirikul
- Art Director Pornchai Cheeranoon (Aof)
- Sound Designer Danai Suthamcharee
- Colorist Nuttacha Khajornkiatsakul
Credits
powered by
- Agency Wunderman Thompson/Bangkok
- Production Company Suneta House
- Director Teerapol Suneta
- Sound SoundSpace Studio
- Chief Creative Officer Park Wannasiri
- Creative Director Danai Apiwatmongkol
- Copywriter Supalerk Silarangsri
- Copywriter Nonthapat Cholavit
- Art Director Panupong Putong
- Producer Supatra Assawateppitak
- DP Chalongwut Chorruangsak
- Editor Sarawut Kaweethammawong
- Executive Producer Rujirat Charunnarmsirikul
- Art Director Pornchai Cheeranoon (Aof)
- Sound Designer Danai Suthamcharee
- Colorist Nuttacha Khajornkiatsakul
Created by Wunderman Thompson Thailand and produced by Suneta House, with great cinematography from Chalongwut Chorruangsak, The Rookie Intern sees a totes adorbs junior employee set about customer service mission in the hope of winning a promotion.
Despite having 19 million members worldwide, only 2 million members of The 1 App redeem all the privileges that come with the service.
With so much that is lost yet can easily be found, the film centres around a fictional Lost and Found department, from which the lil’ chap sets off on a mission to educate customers on the benefits they are missing out on.
In one case, these include 621 free donuts that come flying through the air to smack the unsuspecting member in the face, while another dozy customer is drenched in coffee, representing the 125 free cups he’s foolishly not claimed.
The soft colour palette, fab retro set design and fun mise-en-scène pay homage to Anderson’s styling, and – blended with the typical Thai vibe of zany humour played out over a l-o-n-g runtime – make for a very entertaining campaign.
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