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Fidelity's investment overload
A hapless investor is beset with financial advisors in this fun spot from Grey London and Rogue Films' Bethan Seller.
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Credits
powered by
- Agency Grey/London
- Production Company Rogue Films
- Director Bethan Seller
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Credits
powered by
- Agency Grey/London
- Production Company Rogue Films
- Director Bethan Seller
- Editing Shift Post
- Post Production/Sound Gramercy Park Studios
- Producer Toby Courlander
- Executive Producer James Howland
- Executive Producer/Managing Director Kate Taylor
- DP Diana Olifirova
- Production Designer Sarah Jenneson
- Editor Saam Hodivala
- Colorist Ben Rogers
- Executive Producer Annika Gustavsson
- VFX Supervisor Mark Beardall
- Sound Engineer Sam Cross
- Assistant Producer Alicia Cordell
- Chief Creative Officer Laura Jordan-Bambach
- Creative Orla O’Connor
- Creative Daisy Bard
- Creative Director Jesse Little
- Creative Director Matthew Moreland
- Creative Director Chris Clarke
- Designer Stuart Leung
- Senior Producer Hananha Willers
- Senior Producer Lucy Edwards
Show full credits
Credits powered by
Credits
powered by
- Agency Grey/London
- Production Company Rogue Films
- Director Bethan Seller
- Editing Shift Post
- Post Production/Sound Gramercy Park Studios
- Producer Toby Courlander
- Executive Producer James Howland
- Executive Producer/Managing Director Kate Taylor
- DP Diana Olifirova
- Production Designer Sarah Jenneson
- Editor Saam Hodivala
- Colorist Ben Rogers
- Executive Producer Annika Gustavsson
- VFX Supervisor Mark Beardall
- Sound Engineer Sam Cross
- Assistant Producer Alicia Cordell
- Chief Creative Officer Laura Jordan-Bambach
- Creative Orla O’Connor
- Creative Daisy Bard
- Creative Director Jesse Little
- Creative Director Matthew Moreland
- Creative Director Chris Clarke
- Designer Stuart Leung
- Senior Producer Hananha Willers
- Senior Producer Lucy Edwards
Investing is a confusing business, and the bombardment of contrary information could not be better visualised than in this fast-paced and funny new spot for Fidelity.
The relatable concept, developed through Grey London, sees our hapless protagonist find himself overwhelmed in a wormhole of confusing information and multiple choices as he attempts to make an investment decision.
Directed by Rogue Films' Bethan Seller, Overload's smart practical transitions and clever lighting setups and camera moves make a potentially dry subject seem likeable and accessible.
