Tesco's latest is off its trolly
Backed by Enrique Iglesias' crooning, a shopping trolly aims to save people from spiralling bills in this affably oddball Tesco Mobile spot from BBH.
)
Credits
powered by
- Agency BBH/London
- Production Company Pulse Films/London
- Director ThirtyTwo
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency BBH/London
- Production Company Pulse Films/London
- Director ThirtyTwo
- Post Production Electric Theatre Collective
- Post Production The Assembly Rooms
- Sound Factory Films/London
- Creative Director Tom Chancellor
- Creative Team Gavin Torrance
- Creative Director Uche Ezugwu
- Executive Creative Director Helen Rhodes
- Producer Tracy Macassey
- Executive Producer Lucy Kelly
- Producer George Saunders
- DP Ray Coates
- Editor Eve Ashwell
- Lead Music Supervisor Hywel Evans
Credits
powered by
- Agency BBH/London
- Production Company Pulse Films/London
- Director ThirtyTwo
- Post Production Electric Theatre Collective
- Post Production The Assembly Rooms
- Sound Factory Films/London
- Creative Director Tom Chancellor
- Creative Team Gavin Torrance
- Creative Director Uche Ezugwu
- Executive Creative Director Helen Rhodes
- Producer Tracy Macassey
- Executive Producer Lucy Kelly
- Producer George Saunders
- DP Ray Coates
- Editor Eve Ashwell
- Lead Music Supervisor Hywel Evans
The ever-increasing cost of living in the UK is no joke, but that's not to say that commentary on it can't be delightfully silly.
When times are tight, we all could do with a hero, but, rather than the capes and pants-on-the-outside look we're used to, the superstar of BBH's new spot for Tesco Mobile is a humble trolly on a quest for fairness.
Set to Enrique Iglesias' school disco slow-dance classic Hero, The Epic Mission sees our four-wheeled warrior hunt out those in need and, literally, trolly them to their local store for a good deal.
Directed by 32 through Pulse Films, the shamelessly silly yet remarkably cinematic spot hits all the right beats of the hero's journey and, along with a cracking choice of backing track, makes for the most emotive ode to a cart you're likely to see this year.
