Havas preserves the wonder of Yellowstone

The idea of something 'selling itself' is probably an offensive theory to many in ad land, but, in the case of the staggering natural beauty of Yellowstone National Park, it's genuinely a given.

To promote Yellowstone Forever’s Inheritance Pass - a one-of-a-kind legacy pass that celebrates 150 years of Yellowstone and nods to preserving the Park for the next 150 years, staying valid and active until 2172 - Havas has put together a gorgeous campaign that simply shows viewers what they're stumping up for.

Journeying through the varied terrain and wildlife, the elegant spot does little other than provide 90 seconds of escape, which, for the product, is exactly what's needed.