Tesco takes the scenic route
A simple yet effective trio of films highlight the UK supermarket’s commitment to bringing quality food from around the world to customer’s local stores.
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Credits
View on- Agency BBH/London
- Production Company Rogue Films
- Director Tim Bullock
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Credits
View on- Agency BBH/London
- Production Company Rogue Films
- Director Tim Bullock
- Editing Work Editorial/London
- Post Production/VFX/Color 1920
- Sound Factory Studios/London
- Music Supervision Black Sheep Studios (In-House at BBH/London)
- Production Services Bas Production
- Production Services Mama Production Service
- Chief Creative Officer Felipe Serradourada Guimaraes
- Creative Director Gary McCreadie
- Creative Emma Thomas
- Creative Ryan Delaney
- Creative Lucy Johnstone
- Creative Grace Chambers
- Creative Kevin Stark
- Producer Sammi Roberts
- Assistant Producer Ted MacDonnell
- Managing Director Kate Taylor
- Producer Sara Cummins
- Production Designer Sarah Jenneson
- DP Patrick Duroux
- Editor Art Jones
- VFX Producer David Keegan
- VFX Creative Director/VFX Supervisor Ludo Fealy
- VFX Supervisor Jamie Stitson
- Colorist Kai Van Beers
- Sound Engineer Dan Beckwith
- Sound Engineer Andy Isaias
- Song "I'm Gonna Be (500 Miles)" The Proclaimers
- Casting Director Brendan McNamara
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBH/London
- Production Company Rogue Films
- Director Tim Bullock
- Editing Work Editorial/London
- Post Production/VFX/Color 1920
- Sound Factory Studios/London
- Music Supervision Black Sheep Studios (In-House at BBH/London)
- Production Services Bas Production
- Production Services Mama Production Service
- Chief Creative Officer Felipe Serradourada Guimaraes
- Creative Director Gary McCreadie
- Creative Emma Thomas
- Creative Ryan Delaney
- Creative Lucy Johnstone
- Creative Grace Chambers
- Creative Kevin Stark
- Producer Sammi Roberts
- Assistant Producer Ted MacDonnell
- Managing Director Kate Taylor
- Producer Sara Cummins
- Production Designer Sarah Jenneson
- DP Patrick Duroux
- Editor Art Jones
- VFX Producer David Keegan
- VFX Creative Director/VFX Supervisor Ludo Fealy
- VFX Supervisor Jamie Stitson
- Colorist Kai Van Beers
- Sound Engineer Dan Beckwith
- Sound Engineer Andy Isaias
- Song "I'm Gonna Be (500 Miles)" The Proclaimers
- Casting Director Brendan McNamara
With the help of BBH, British supermarket Tesco has launched this clever, three-spot campaign, titled Quality Around the Corner, transporting viewers around the world to the source of its high-quality foods.
Directed by Tim Bullock through Rogue Films, the films each follow a customer popping to the shops for an ingredient: smoked salmon, goats' cheese and Parma ham. As he turns the corner of his street, the drab British landscape transforms into the source of the item on his shopping list respectively– the rugged Shetland Islands of Scotland, the caves of the West Country, and the sunny Emilia Romagna region of Italy.
Realised through a seamless blend of live action, VFX and creative set design, the campaign highlights that, at a time when people are choosing to indulge in restaurant quality meals at home, Tesco products mean shoppers never have to compromise.
