Apple’s on the wrong trackers
The tech company launches a fun film that personifies data trackers as clingy, silver-clad imps with insecure attachment disorder.
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Credits
View on- Agency TBWA\Media Arts Lab/New York
- Production Company SMUGGLER/USA
- Director Ivan Zacharias
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Credits
View on- Agency TBWA\Media Arts Lab/New York
- Production Company SMUGGLER/USA
- Director Ivan Zacharias
- Editing Work Editorial/USA
- Post Production House of Parliament VFX
- Post Production TRAFIK
- Music Model Citizen Creative
- DP Jan Velicky
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA\Media Arts Lab/New York
- Production Company SMUGGLER/USA
- Director Ivan Zacharias
- Editing Work Editorial/USA
- Post Production House of Parliament VFX
- Post Production TRAFIK
- Music Model Citizen Creative
- DP Jan Velicky
Continuing its efforts to raise awareness around the value of privacy and data security, Apple launches the TBWA\Media Arts Lab Clingers campaign which dramatises the invisible ecosystem of tracking that pursues surfers.
The drive's witty hero film was directed by Ivan Zacharias, through SMUGGLER, and highlights how Safari can block unwanted cross-site tracking and minimise data being passed to third parties.
Set to some suitably quirky and unsettling music by Model Citizen, the film sees the trackers obsessively hounding non-Apple users in increasingly absurd scenarios until Safari tech zaps them.
