Stylish, cinematic, tear-jerking…. vans?
A tongue-in-cheek spot for Mercedes-Benz utilizes over-the-top drama to create a unique and fun film.
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Credits
View on- Agency Preuss Und Preuss/Berlin
- Production Company Element e Filmproduktion
- Director Bernd Faass
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Credits
View on- Agency Preuss Und Preuss/Berlin
- Production Company Element e Filmproduktion
- Director Bernd Faass
- Executive Producer Patrick Volm-Dettenbach
- VFX Lymborg Film UG
- Music MassiveMusic/Berlin
- Production Services Mamma Team
- Colorist Benedikt Hugendubel
- Producer Sunna Pilz
- Creative Director Oliver Flohrs
- Producer Stefanie Schuster
- DP Ekkehart Pollack
- 2nd Unit DP Jens Spori
- Editor Oliver Don
- Sound Designer Denis Elmaci
- Chief Creative Officer Michael Preuss
- Art Director Maximilian Stengl
- VFX Artist Matthias Bauerle
- Animation Thomas Sali
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Credits
powered by- Agency Preuss Und Preuss/Berlin
- Production Company Element e Filmproduktion
- Director Bernd Faass
- Executive Producer Patrick Volm-Dettenbach
- VFX Lymborg Film UG
- Music MassiveMusic/Berlin
- Production Services Mamma Team
- Colorist Benedikt Hugendubel
- Producer Sunna Pilz
- Creative Director Oliver Flohrs
- Producer Stefanie Schuster
- DP Ekkehart Pollack
- 2nd Unit DP Jens Spori
- Editor Oliver Don
- Sound Designer Denis Elmaci
- Chief Creative Officer Michael Preuss
- Art Director Maximilian Stengl
- VFX Artist Matthias Bauerle
- Animation Thomas Sali
There’s a lot of performance in this film that weirdly, strangely, works exceptionally well.
When a man approaches his car and turns it on with his phone...and then arms come out behind him, all the other drivers respond in kind. There are close-ups on hitches, fast cuts to speedways, and all accompanied by an epic track. It has the feel of something massive, but the strangely condensed storytelling makes the piece charmingly witty and fun to watch.
Directed by Bernd Faass, Made to Perform is made to please, full of stylish gestures and winks to the camera. The campaign was developed by Preuss und Preuss and produced by ELEMENT E GmbH and Park Pictures.
