Son shines for Tiger Beer
Tottenham striker and South Korea international Son Heung-Min stars in this new campaign for Singaporean beer brand, Tiger.
)
Credits
View on- Agency Publicis/Singapore
- Production Company Alice Filmes/Sao Paulo
- Director Felipe Mansur
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Publicis/Singapore
- Production Company Alice Filmes/Sao Paulo
- Director Felipe Mansur
- Production Services Dark Energy Films
- Post Production Voodoo House
- Post Production/VFX Kraftw5rkz
- Music & Sound Antfood/Brazil
- Executive Producer Pablo Bonfil
- Executive Producer Fernando Bonfil
- Executive Producer/Producer Waldemar Tamagno
- Executive Producer Montse Canellas
- Executive Producer Matt Brown
- Producer Alan Traquair
- DP Diego Rosenblatt
- Production Designer Andres Zarza
- Editor Dan Abraham
- Editor Timothy Tan
- Editor Eng Yong
- Executive Producer Bernard Tay
- VFX Supervisor Khor Swee Aik
- VFX Supervisor Americo Catao Jr
- Colorist Ben Conkey
- Colorist Osmar Deitos Correa da Silva
- Executive Producer Christiane Rachel
- Executive Producer Renato Castro
- Executive Producer Monique Munhoz
- Composer Lou Schmidt
- Composer Luis Bergmann
- Composer Vinicius Nunes
- Composer Fernando Rojas
- Sound Designer Bruno Broaska
- Sound Designer Fabian Jorge
- Sound Designer Pablo Homem de Mello
- Sound Designer Tiago Lins
- Associate Creative Director Diego Barboza
- Associate Creative Director Henrique Lamenha
- Chief Creative Officer Ajay Vikram
- Creative Director Henrique Zirpoli
- Executive Creative Director Cyril Louis
- Executive Creative Director Joaquim Laurel
- Executive Producer Daniel Ho
- Talent Son Heung-min
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis/Singapore
- Production Company Alice Filmes/Sao Paulo
- Director Felipe Mansur
- Production Services Dark Energy Films
- Post Production Voodoo House
- Post Production/VFX Kraftw5rkz
- Music & Sound Antfood/Brazil
- Executive Producer Pablo Bonfil
- Executive Producer Fernando Bonfil
- Executive Producer/Producer Waldemar Tamagno
- Executive Producer Montse Canellas
- Executive Producer Matt Brown
- Producer Alan Traquair
- DP Diego Rosenblatt
- Production Designer Andres Zarza
- Editor Dan Abraham
- Editor Timothy Tan
- Editor Eng Yong
- Executive Producer Bernard Tay
- VFX Supervisor Khor Swee Aik
- VFX Supervisor Americo Catao Jr
- Colorist Ben Conkey
- Colorist Osmar Deitos Correa da Silva
- Executive Producer Christiane Rachel
- Executive Producer Renato Castro
- Executive Producer Monique Munhoz
- Composer Lou Schmidt
- Composer Luis Bergmann
- Composer Vinicius Nunes
- Composer Fernando Rojas
- Sound Designer Bruno Broaska
- Sound Designer Fabian Jorge
- Sound Designer Pablo Homem de Mello
- Sound Designer Tiago Lins
- Associate Creative Director Diego Barboza
- Associate Creative Director Henrique Lamenha
- Chief Creative Officer Ajay Vikram
- Creative Director Henrique Zirpoli
- Executive Creative Director Cyril Louis
- Executive Creative Director Joaquim Laurel
- Executive Producer Daniel Ho
- Talent Son Heung-min
A new campaign for Tiger beer has arrived to celebrate the start of this year’s English Premier League, which recently began its thirtieth season.
The new 60-second spot, created by Publicis Singapore and directed by Felipe Mansur through Alice Filmes Sao Paulo, is called Boldness Finds a Way (The Golden Son) and features Spurs forward and Tiger brand ambassador, Son Heung-Min.
The spot celebrates Son’s most recent triumph: in May, he became the first Asian player to win the Premier League’s Golden Boot after scoring 23 goals in a single Premier League season. The Golden Son tells Son’s story of defying all challenges and builds on Tiger's year-long Year of Your Tiger platform, which launched at the break of the Lunar New Year and aims to inspire people to dream big in the Year of the Tiger.
“Football is a huge passion point in Asia, with over one billion fans," said Cyril Louis, Executive Creative Director at Publicis Groupe. "Son’s story transcends football – we think the boldness of his journey will inspire everyone about what it takes to be on a world stage. Working with Son to share his story has been an absolute honour.”
“As a child, I dreamed of playing for a top European football club, and I am so happy to be able to achieve more than I thought in the Year of the Tiger," said Son. "I’m proud to be partnering with Tiger Beer once again to remind everyone to stay true to their dreams and keep going, no matter what.”
