Something Clicked with BT for National Poetry Day
Centered around a new poem from Poet Laureate Simon Armitage, the telecom brand's unique iteration in its Why? campaign explores how people have reacted to the new normal.
Credits
View on- Agency In-House
- VO Simon Armitage
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Credits
powered by- Agency In-House
- VO Simon Armitage
With home-workers, -schoolers and -bakers alike needing the internet more than ever to carry on as close to normal as possible, BT's touching collaboration with Poet Laureate Simon Armitage could not be better timed.
Looking at the integral role broadband plays in our everyday life, Something Clicked is a charming reflection on recent changes and highlights the re-evaluation of some of life’s priorities, including the new norm of walking to another room to work instead of battling the stressful commute, and how our homes have become the centre of learning and exploration.
Pete Jeavons, Director of Marketing Communications, BT said: “This has been a wonderful project to be a part of. It’s not very often you get to work with the Poet Laureate and crafting a written work of art provides a wonderful juxtaposition to the digital world we live in. We can’t wait to see how people respond to it.”
Above you can see a recital of the poem with techy visuals, but if you prefer the voice in your own head, you can read the text below: