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BT – Something Clicked

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With home-workers, -schoolers and -bakers alike needing the internet more than ever to carry on as close to normal as possible, BT's touching collaboration with Poet Laureate Simon Armitage could not be better timed.

Looking at the integral role broadband plays in our everyday life, Something Clicked is a charming reflection on recent changes and highlights the re-evaluation of some of life’s priorities, including the new norm of walking to another room to work instead of battling the stressful commute, and how our homes have become the centre of learning and exploration.

Pete Jeavons, Director of Marketing Communications, BT said: “This has been a wonderful project to be a part of. It’s not very often you get to work with the Poet Laureate and crafting a written work of art provides a wonderful juxtaposition to the digital world we live in. We can’t wait to see how people respond to it.”

Above you can see a recital of the poem with techy visuals, but if you prefer the voice in your own head, you can read the text below:

Something Clicked

Then something clicked
and the day quivered and rang like a question mark!
Why grit your teeth in the gridlock now the commute’s
a superfast hop and a skip from toothbrush to keyboard,
from bed-hair to screen-call?
Why wrestle with glitches and gremlins
or tussle with gubbins and gismos, or idle and churn

in the swirling pit of the buffering wheel
now you’re fine-tuning the senses, enrolling for real life,
getting to grips with arts and crafts
that were only a keystroke away all along -
you’re a rhythm guitar, a poem, a garden, a song.
You’ve learned to cook -
you’re a Sunday roast, a multigrain loaf, a recipe book!

Why be garbled and scrambled again
now you’re mindful, resourceful, neighbourly, human?
Now you’re curious. Fruitful. Meaningful. Tuneful.
And why twiddle your thumbs, though sometimes it’s good
to kick back, to noodle and doodle
letting dreams swim into pin-sharp-focus,
meander through luminous moments. Why stall,

why settle for knowledge arriving granule by granule?
No more fishing for news with a butterfly net,
doing the human aerial. You’re bright of late, ideas hitching
and switching from one domain to the next,
thoughts swiping from subject to subject, planet to planet,
globetrotting the universe. And you’re riding a bike -
you’re a walk, a hike, a mountain, a lake.

It’s a new world - you’re at school in the kitchen,
at work in the attic, in Ancient Rome in the lounge,
on Mars in the basement. Why tear out your hair
while the present dithers and loads, you deserve
to lean on the airwaves and not fall over,
to feel the hub of your heart’s heart
pulsating and purring with life’s signal.

So you’re right here this minute being your best being.
And now you’ve hooked up
with the all-thinking all-feeling all-doing version of you
why sit in the future’s waiting-room
drumming your fingers,
why lose the connection
when you could be your own greatest invention?

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