Work
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Smash's smashing new spots
In a painful series of promos, the Swedish snack inserts itself into some hard-hitting fails.
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Credits
powered by
- Agency Kid Collective/ Stockholm
- Production Company In-House at Agency
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Credits
powered by
- Agency Kid Collective/ Stockholm
- Production Company In-House at Agency
- Art Director Jorgen Berglund
- Copywriter Jacob Eklof
- Creative Samuel Skwarski
- Creative Director Elisabet Fischer
Credits powered by
Credits
powered by
- Agency Kid Collective/ Stockholm
- Production Company In-House at Agency
- Art Director Jorgen Berglund
- Copywriter Jacob Eklof
- Creative Samuel Skwarski
- Creative Director Elisabet Fischer
As long as there have been cameras, there have been epic fails caught on camera. Normally ending in a whallop of some kind.
It's fitting, therefore, that the creative team behind this idea for snack brand Smash - Jacob Eklöf and Samuel Skwarski - have taken the uncomfortably enjoyable clips and simply smashed a Smash over the smash.
Created through recently formed Swedish creative agency KID, the films' smart simplicity makes for a hit you won't forget.
OLW – Monowheel
OLW – Kickbike Fail
OLW – Brick Wall
