Georgia Hudson's full impact spot for Department for Transport
The Park Pictures director's spot through AMV BBDO offers a chilling snapshot of the potential consequences of a poor decision.
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Credits
View on- Agency AMV BBDO/London
- Production Company Park Pictures/London
- Director Georgia Hudson
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Unlock full credits and more with a shots membership
Credits
View on- Agency AMV BBDO/London
- Production Company Park Pictures/London
- Director Georgia Hudson
- managing director Fran Thompson
- Edit MARSHEEN
- Post Production BRASH
- VFX BRASH
- Executive Creative Director Ben Edwards
- Copywriter Simon Mannion
- Senior Producer Louise Richardson
- Executive Producer/Managing Director Fran Thompson
- Head of Production Fred Deedes
- Production Manager Alex Yiaxis
- Production Designer Hugo Harris
- Producer Dawn Moretti
- Producer Ben Burdock
- DP Jaime Ackroyd
- Editor Dave Davis
- Executive Producer Harriet Cawley
- Assistant Editor Ian Nabong
- Executive Producer Alasdair Patrick
- Post Supervisor Tom Clapp
- VFX Supervisor Tom Clapp
- Sound Mixer Jordan Milliken
Show full credits
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Credits
powered by- Agency AMV BBDO/London
- Production Company Park Pictures/London
- Director Georgia Hudson
- managing director Fran Thompson
- Edit MARSHEEN
- Post Production BRASH
- VFX BRASH
- Executive Creative Director Ben Edwards
- Copywriter Simon Mannion
- Senior Producer Louise Richardson
- Executive Producer/Managing Director Fran Thompson
- Head of Production Fred Deedes
- Production Manager Alex Yiaxis
- Production Designer Hugo Harris
- Producer Dawn Moretti
- Producer Ben Burdock
- DP Jaime Ackroyd
- Editor Dave Davis
- Executive Producer Harriet Cawley
- Assistant Editor Ian Nabong
- Executive Producer Alasdair Patrick
- Post Supervisor Tom Clapp
- VFX Supervisor Tom Clapp
- Sound Mixer Jordan Milliken
Sometimes, all that's needed to make a point is a single striking image, and with this powerful film for the Department for Transport, Georgia Hudson provides just that.
Leaning into the Park Pictures director's eye for theatrical styling, The Bend centres on a stark and poignant tableau of a potentially fatal traffic collision, with the camera circling the scene to assess the impact.
Bookended by some neat contextual scene-setting, this simple but effective message from AMV BBDO hits hard.
