SJP’s fatherly advice
The financial advice company launches a heartwarming spot celebrating the relationship between a single dad and his daughter.
)
Credits
powered by
- Agency Ogilvy/London
- Production Company Academy
- Director Frederic Planchon
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Ogilvy/London
- Production Company Academy
- Director Frederic Planchon
- Editing The Assembly Rooms
- Color Company 3/London
- Audio Post Gramercy Park Studios
- Chief Creative Officer Andre Laurentino
- Chief Executive Creative Director Jules Chalkley
- Executive Creative Director Andy Forrest
- Executive Creative Director Nicola Wood
- Head of Design Dave Towers
- Executive Producer Sally Miller
- DP Arnaud Potier
- Executive Producer Medb Riordan
- Producer Jessica Wylie
- Editor Nik Hindson
- Post Producer Daniel Breheny
- Colorist Jean-Clement Soret
- Executive Color Producer Ellora Soret
- Sound Designer Sam Cross
Credits
powered by
- Agency Ogilvy/London
- Production Company Academy
- Director Frederic Planchon
- Editing The Assembly Rooms
- Color Company 3/London
- Audio Post Gramercy Park Studios
- Chief Creative Officer Andre Laurentino
- Chief Executive Creative Director Jules Chalkley
- Executive Creative Director Andy Forrest
- Executive Creative Director Nicola Wood
- Head of Design Dave Towers
- Executive Producer Sally Miller
- DP Arnaud Potier
- Executive Producer Medb Riordan
- Producer Jessica Wylie
- Editor Nik Hindson
- Post Producer Daniel Breheny
- Colorist Jean-Clement Soret
- Executive Color Producer Ellora Soret
- Sound Designer Sam Cross
The UK’s largest financial advice company, St James’s Place, has unveiled this touching new campaign, created by Ogilvy and directed by Frederic Planchon through Academy.
Through intimate and cinematic vignettes, the film, titled Invaluable Advice, brings to life a moving story of a single dad, Joe, and his daughter, Hannah, while highlighting the positive role played by his SJP financial adviser every step of the way.
Nicola Wood, Executive Creative Director, Ogilvy UK, says: “Our campaign is an emotive and beautifully observed film of a single dad advising his daughter and in turn taking advice from his trusted financial adviser. We have fused behavioural science, creativity and strategic insight into the story, which further unfolds in OOH and radio as we explore the special bond between dad and daughter.”
