British Airways' journey of a lifetime
In a beautifully shot spot helmed by SMUGGLER’s Miles Jay, the UK airline pays tribute to the power of travel in shaping lives.
Credits
powered by- Agency Uncommon/London
- Production Company SMUGGLER/London
- Director Miles Jay
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Credits
powered by- Agency Uncommon/London
- Production Company SMUGGLER/London
- Director Miles Jay
![](https://d17mj1ha1c2g57.cloudfront.net/v1/hvZK_ElO3-vYEo4Hd84O9K2LwM4/1024x576%23/80/shotsmag/production/clips/e9907367-fbc1-4860-a82f-867b3799ec3d/1710776643171.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Uncommon/London
- Production Company SMUGGLER/London
- Director Miles Jay
Building on its A British Original brand platform, created by Uncommon, UK airline British Airways has unveiled this touching new film directed by Emmy Award winner and Grammy nominated Miles Jay through SMUGGLER.
At the heart of the initiative is the concept that journeys can shape customers’ lives. Through nostalgic and tender scenes, the film centres around a baby dreaming of the experiences ahead of her, as she embarks on her first trip with British Airways.
Perfectly paired with an emotive, acoustic soundtrack, it shows poignant moments in her future, recognising that a path in life can be inspired by each and every journey taken.