Sir Kensington's speaks in tongues

Created by Wunderman Thomson NYC and directed by Jesse James McElroy through Tuna Fish, this visually-exciting spot sees American sauce brand Sir Kensington put to the monotony of mealtimes. 

In quirky visuals combining fun VFX and special effects, we witness a succession of characters going through the motions of eating the same bland meals, day in, day out. 

Until, as we watch from a mouth’s-eye-view, they become possessed by their own tongues and ravenously rise up in search of flavour, frantically reaching for bottles of Sir Kensington sauce to liven up every meal.