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Aeromexico – Arrivals

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Together with agency GUT, Mexican airline Aeroméxico has launched this simple yet beautiful campaign, titled Arrivals, which spotlights its punctual flights as the starting point for life’s most precious moments.  

The campaign, directed by Benjamin Baccetti through Ladoble, places its arrivals lounge centre stage in a series of tranquil and breathtaking vignettes, from the northern lights to a business meeting to a birth. 

Rather than focussing on the flying experience, GUT avoids the usual airline advertising tropes by transporting us to gorgeous locations and unrepeatable events in time that travellers could miss if their flight arrived just a few moments later.  

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