SEAT down and listen
In collaboration with Campaign Against Living Miserably (CALM), the car brand has released a short series of comedic-yet-meaningful films to encourage young men to talk about their feelings.
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Car journeys are a great place to chat with mates but, as we're all too aware, even in such intimate surroundings, men aren't that likely to share their feelings.
Putting this point across in a humorous manner is SEAT and suicide prevention charity Campaign Against Living Miserably (CALM) entertaining The Language of Listening series of films, featuring People Just Do Nothing star Hugo Chegwin as a chat-inducing guardian angel.
Seat – The Language of Listening Episode 2 - Just Ask
Seat – The Language of Listening Episode 3 - No Distractions
Simon Gunning, CEO of CALM, commented: "It can be hard to know when someone you care about is finding things tough, and even harder to know what to say. But while we might feel uncomfortable when asking someone how they're really feeling, talking, and indeed listening really can help.
"By working with our long-standing partners SEAT in developing these films, together we continue to challenge unhelpful male stereotypes, and help men and their mates have those tricky conversations".
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