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Save The Children – The One Delivery that Matters

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Created for Save the Children by Ace of Hearts, this spot with a twist reframes the anticipation of gift deliveries at this time of year. 

Directed by Dan DiFelice, through Biscuit Filmworks, the campaign's hero film The One Delivery that Matters opens with what appears to be another nostalgic festive scene of glowing red trucks traversing a snowy vista, to the sound of comforting Christmas music. 

But it soon becomes clear these lorries aren’t delivering non-essential treats, but the vital supplies – food, medicine and shelter – that children affected by war, deprivation and famine so desperately need. 

In the UK, almost one in three children face poverty this Christmas, while globally 33 children are born into hunger every minute. The ad's CTA urges donations to support Save the Children’s aid trucks and dedicated teams who deliver what children urgently need to survive and thrive. 

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