Save the Children’s crucial dispatch
The charity’s powerful ad reminds us that millions of children around the world need something far more critical delivered than festive gifts.
Credits
View on- Agency Ace of Hearts
- Production Company Biscuit Filmworks/UK
- Director Dan DiFelice
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Credits
View on- Agency Ace of Hearts
- Production Company Biscuit Filmworks/UK
- Director Dan DiFelice
- Producer Adam Oyejobi
- Executive Producer Daisy Mellors
- Head of Production Emily Atterton
- Editing Trim
- Editor Steve Shaw
- Producer Tatyana Alexandra
- Post Production Selected Works
- Post Producer Nicola Simmons
- Executive Producer Alex Fitzgerald
- Creative Director Francois Roisin
- Lead Compositor Theajo N Dharan
- Colorist Nielsan Bohl
- Sound Design Mark Hills
- Creative Director Anthony Moore
- Audio Executive Producer Deborah Whitfield
- Music Leland
- Music Supervisor Abi Leland
- Production Services Radioaktive Shelter
- Executive Producer Gennady Gena Shevchenko
- Line Producer Yulia Foster
- Director of Creative Kate Hewitt
- Design Lead Emily Hawkerr
- Creative Lead Lucy Titterington
- Chief Creative Officer Richard Brim
- Chief Creative Officer Polly McMorrow
- Creative Director Dalatando Almeida
- Creative Director Mike Hughes
- Producer Shananne Lane
- Producer Sabrina May
- Production Designer Mariam Iakobashvili
- DP Omar Gelashvili
- VFX Supervisor Austen Humphries
- Composer Luke Atencio
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Credits
powered by- Agency Ace of Hearts
- Production Company Biscuit Filmworks/UK
- Director Dan DiFelice
- Producer Adam Oyejobi
- Executive Producer Daisy Mellors
- Head of Production Emily Atterton
- Editing Trim
- Editor Steve Shaw
- Producer Tatyana Alexandra
- Post Production Selected Works
- Post Producer Nicola Simmons
- Executive Producer Alex Fitzgerald
- Creative Director Francois Roisin
- Lead Compositor Theajo N Dharan
- Colorist Nielsan Bohl
- Sound Design Mark Hills
- Creative Director Anthony Moore
- Audio Executive Producer Deborah Whitfield
- Music Leland
- Music Supervisor Abi Leland
- Production Services Radioaktive Shelter
- Executive Producer Gennady Gena Shevchenko
- Line Producer Yulia Foster
- Director of Creative Kate Hewitt
- Design Lead Emily Hawkerr
- Creative Lead Lucy Titterington
- Chief Creative Officer Richard Brim
- Chief Creative Officer Polly McMorrow
- Creative Director Dalatando Almeida
- Creative Director Mike Hughes
- Producer Shananne Lane
- Producer Sabrina May
- Production Designer Mariam Iakobashvili
- DP Omar Gelashvili
- VFX Supervisor Austen Humphries
- Composer Luke Atencio
Created for Save the Children by Ace of Hearts, this spot with a twist reframes the anticipation of gift deliveries at this time of year.
Directed by Dan DiFelice, through Biscuit Filmworks, the campaign's hero film The One Delivery that Matters opens with what appears to be another nostalgic festive scene of glowing red trucks traversing a snowy vista, to the sound of comforting Christmas music.
But it soon becomes clear these lorries aren’t delivering non-essential treats, but the vital supplies – food, medicine and shelter – that children affected by war, deprivation and famine so desperately need.
In the UK, almost one in three children face poverty this Christmas, while globally 33 children are born into hunger every minute. The ad's CTA urges donations to support Save the Children’s aid trucks and dedicated teams who deliver what children urgently need to survive and thrive.