Smartbox is for life, not just for Christmas
A playful and deadpan trio of spots warns audiences that the side effects of a Smartbox gift experience can last long after the holiday season.
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Credits
View on- Agency THELMA
- Production Company Hamlet
- Director Julien & Quentin
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Credits
View on- Agency THELMA
- Production Company Hamlet
- Director Julien & Quentin
- Executive Producer/Managing Director Clement Martorell
- Editor Marie-Reglisse Monsimier
- Post Producer Lea Torok
- Production Services Hexagone
- Executive Creative Director Robin Garabedian
- Line Producer Gilles Pinaudeau
- Production Designer Ola Zurawska
- DP Edouard Le Grelle
- Colorist Nicolas Gautier
- Composer Quentin Garabedian
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Credits
powered by- Agency THELMA
- Production Company Hamlet
- Director Julien & Quentin
- Executive Producer/Managing Director Clement Martorell
- Editor Marie-Reglisse Monsimier
- Post Producer Lea Torok
- Production Services Hexagone
- Executive Creative Director Robin Garabedian
- Line Producer Gilles Pinaudeau
- Production Designer Ola Zurawska
- DP Edouard Le Grelle
- Colorist Nicolas Gautier
- Composer Quentin Garabedian
Created by THELMA and directed by Julien & Quentin through Hamlet, this comedic campaign for experience gift brand Smartbox cleverly highlights how the enjoyment of its classes and activities can long outlive the Christmas period – so choose wisely.
Across a fun triptych of films, we’re introduced to three eccentric characters, each of whom partakes in a Smartbox experience so profound it ends up reshaping their entire lifestyle.
From a committed climber to a wellness devotee to a race car enthusiast, each protagonist is suddenly living and breathing their new hobby, much to the increasingly strained patience of their loved ones.
