Rubbermaid makes storage magic
Magic is all about sleight of hand, and so too is this new spot for the storage box behemoth, for which distraction is the name of the game.
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Credits
View on- Agency Tombras Group/New York
- Production Company Caviar/Los Angeles
- Director Zach Math
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Credits
View on- Agency Tombras Group/New York
- Production Company Caviar/Los Angeles
- Director Zach Math
- Editing Mackcut
- Color Standard Art
- Sound Design Howdy Sound
- Music JSM Music
- Chief Creative Officer Paul Caiozzo
- Producer Foz McDermott
- Group Creative Director Nathan Frank
- Creative Ryan Hufnagel
- Creative Sam Podolsky
- Editor Avi Oron
- Colorist Phil Choe
- Sound Designer/Audio Mixer Dusty Albertz
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Tombras Group/New York
- Production Company Caviar/Los Angeles
- Director Zach Math
- Editing Mackcut
- Color Standard Art
- Sound Design Howdy Sound
- Music JSM Music
- Chief Creative Officer Paul Caiozzo
- Producer Foz McDermott
- Group Creative Director Nathan Frank
- Creative Ryan Hufnagel
- Creative Sam Podolsky
- Editor Avi Oron
- Colorist Phil Choe
- Sound Designer/Audio Mixer Dusty Albertz
Problems come in different shapes and sizes and, in this spot for Rubbermaid, what might seem important at first isn't necessarily the focus.
Created by US agency Tombras New York and directed through Caviar Los Angeles by Zach Math, who is repped in the UK by BOLD, this attention diverting spot features a family gathered around the dinner table for a magic show. One of the young children proudly unveils his ‘human into an animal’ spell which - remarkably - works, turning dad into a beautiful fluffy rabbit.
Sadly, reversing the spell is not yet in our budding Harry Potter's repertoire which, understandably, sets mum into a panic. Bit of a problem, you might think. But, as the camera slowly pans away from the chaos around the table, we zero in on the actual issue; what to do with the leftovers.
