Axe helps idiots see scents
In a continuation of the Smell Your Best When You Look Your Worst campaign from LOLA, five footy fans' outlandish outfits are ignored because of their delightful smell.
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Credits
View on- Agency LOLA/Madrid
- Production Company CZAR Brussels
- Director Lionel Goldstein
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Credits
View on- Agency LOLA/Madrid
- Production Company CZAR Brussels
- Director Lionel Goldstein
- Post Production Tag Worldwide/London
- Music MassiveMusic/Madrid
- Producer Attilio Gianfrancesco
- Executive Creative Director Tomas Ostiglia
- Creative Director Jorge Zacher
- Creative Director Dante Zamboni
- Senior Copywriter Claudia Illan
- Senior Art Director Hugo Wahledow
- Senior Art Director Fabio Tridenti
- Senior Copywriter Juan Ignacio Galardi
- Head of Production (HP) Felipe Calvino
- Executive Producer Eurydice Gysel
- Producer Lander Engels
- DP Grimm Vandekerckhove
- Head of Post Production Bieke De Keersmaecker
- Lead Post Producer Santhosh Kumar
- Senior Music Supervisor Alicia Leinot
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LOLA/Madrid
- Production Company CZAR Brussels
- Director Lionel Goldstein
- Post Production Tag Worldwide/London
- Music MassiveMusic/Madrid
- Producer Attilio Gianfrancesco
- Executive Creative Director Tomas Ostiglia
- Creative Director Jorge Zacher
- Creative Director Dante Zamboni
- Senior Copywriter Claudia Illan
- Senior Art Director Hugo Wahledow
- Senior Art Director Fabio Tridenti
- Senior Copywriter Juan Ignacio Galardi
- Head of Production (HP) Felipe Calvino
- Executive Producer Eurydice Gysel
- Producer Lander Engels
- DP Grimm Vandekerckhove
- Head of Post Production Bieke De Keersmaecker
- Lead Post Producer Santhosh Kumar
- Senior Music Supervisor Alicia Leinot
For most football supporters, a shirt, a badge and an occasional scarf are enough to show your fondness for a team.
However, for the OTT fans in AXE's Smell Your Best When You Look Your Worst work from LOLA, there is no limit to the lengths a costume can go.
Spanning five new films, the campaign sees a Mexican fan dressed as a football pitch, a German supporter wearing a giant sausage, an Argentinian fan recreating an iconic World Cup goal, a French fan in a rooster costume, and an English supporter abandoning his mates mid-“ENGLAND” body paint, all saved by the fact that they smell bloody fantastic.
With CZAR director Lionel Goldstein giving each film a delightful vérité feel, and leaning in heavily on the slapstick, this cheeky set of spots swaps goals for guffaws.
