Rightmove proves that renting can pay

Renting often gets a bad rap in the UK, with home ownership seen as a staple life goal.

But, exacerbated by the event of the last 12 months, remote working has made many of us rethink the kind of lives we want to live and, geographically, where we want to be. This stylish new campaign from Fold7 London, directed by Owen Trevor through Stink [Trevor is now repped by Rattling Stick], tells the tale of a woman who lives exactly as she chooses thanks to freedoms and flexibilities that renting gives her. 

“Finding your happy doesn’t only mean falling in love with the home you buy," says Ryan Newey, CCO at Fold7. "It can be about falling in love with the lifestyle and possibilities you have as a renter.