Rexona gets more confident than ever
With the help of its new creative agency LOLA MullenLowe, the deodorant brand brings back its iconic tagline with three comedic spots.
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Deodorant brand Rexona’s new creative agency, LOLA MullenLowe, debuts this first campaign for the brand, breathing new life into its legendary promise by adding one word that says it all: “Rexona won’t EVER let you down,” a subtle nod to the brand’s unbeatable performance and heritage.
The films show that today’s world gives us many reasons to sweat every single day beyond sports, from being stuck in traffic to facing a tough job interview or even handling curveballs at work.
With authenticity and a touch of humour, the campaign portrays moments that women everywhere can relate to and marks a new chapter for the world’s leading antiperspirant, that goes beyond traditional performance-driven work.
