Leo Chicago channels vacation family spirit for Walgreens

Create by Leo Burnett Chicago, American chain store Walgreens’ holiday campaign embracing the reality that the holidays rarely go exactly as planned, but no matter what, Walgreens is there to help with the essentials that protect those special traditions and moments.

Titled Holiday Road, the hero spot, directed by David Shafei through World War Seven, follows a vacation-movie-franchise parody family through a rapid-fire series of holiday mishaps, from a squirrel jumping onto dad's hat during tree shopping to battling tangled lights, carving a bone-dry turkey, and a sledding disaster. Each time, a quick Walgreens run provides the solution, whether it's a meat thermometer and holiday lights, or heat wraps and lozenges.

Jen Diacou, Marketing Director at Walgreens, says: "The holidays are long, chaotic, and beautiful in their imperfection. This campaign celebrates that reality and reminds people that Walgreens isn't just for those last-minute moments – we're your neighborhood partner through the entire season, making it all a little easier."

Natalie Taylor, Executive Creative Director at Leo Chicago, explains: "The iconic vacation movie franchise is all about real families navigating beautiful chaos, just like the families Walgreens serves every day. Life doesn't have to be perfect to be meaningful. Whether it's a rabid squirrel stealing your hat or a saucer flying through a Walgreens parking lot, we wanted to show that Walgreens is there for all of it – the madness and the merriment.”