Sephora partners with Tan France for holiday campaign
With the help of TBWA\Chiat\Day, the cosmetics brand partners up with the fashion designer and TV personality to celebrate the magic of giving a gift from Sephora.
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For its annual holiday campaign, beauty brand Sephora is teaming up with renowned fashion designer and television personality, Tan France, as their trusted gifting expert, to remind everyone of the transformative magic of giving (and receiving) a gift from Sephora.
In partnership with creative agency TBWA Chiat Day, this year’s The Joy is in the Stripes concept celebrates the small moments of joy that a gift of beauty brings.
Credits
View on- Agency TBWA Chiat Day/Los Angeles
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Credits
View on- Agency TBWA Chiat Day/Los Angeles
- Executive Creative Director Kirsten Rutherford
- Talent Tan France
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Credits
powered by- Agency TBWA Chiat Day/Los Angeles
- Executive Creative Director Kirsten Rutherford
- Talent Tan France
Sephora’s gifting power shines through via relatable customer stories: from winning over your mother-in-law, to being the main event at a gift exchange party – all told with France’s unmistakable charm.
Last year, Sephora broke through during the holidays with its Don’t Overthink It campaign, telling more relatable stories about being unsure what to give someone with a simple, obvious solution: you can’t go wrong with a gift from Sephora.
This holiday season, the brand is keeping that tone alive by spotlighting even more real consumer gifting moments, positioning Sephora as an approachable retail destination that truly has gifting options for all audiences.
Credits
View on- Agency TBWA Chiat Day/Los Angeles
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Unlock full credits and more with a shots membership
Credits
View on- Agency TBWA Chiat Day/Los Angeles
- Executive Creative Director Kirsten Rutherford
- Talent Tan France
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency TBWA Chiat Day/Los Angeles
- Executive Creative Director Kirsten Rutherford
- Talent Tan France
Kirsten Rutherford, ECD at TBWA Chiat Day added: "The power of the Sephora stripes is undeniable-they signal something thoughtful, exciting, and a little bit magical. We wanted this campaign to capture that feeling with a dose of wit and warmth. Working with Tan France was a true pleasure; he embodies the fun and festive energy at the heart of our creative vision, and his passion for the holidays shines through in every moment."
Tan France said: "My holiday tree goes up on Halloween, so you could say I take festive cheer seriously. Teaming up with Sephora lets me spread that joy even further – after all, those stripes mean the celebration’s officially on."
