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Director duo The Chartrands join Tool
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The partnership of Marc and Melanie Chartrand joins for US commercial representation.
A new addition to Tool's director roster sees Marc and Melanie Chartrand, known professionally as The Chartrands, join for commercial representation in the United States.
The Dallas-based duo bring a combined approach to commercial work across food, automotive and lifestyle brands, shaped by a background in photojournalism and an observational, character-led style.
Their commercial credits include campaigns for Starbucks, McDonald’s, KitchenAid, Nissan, Ram, Arby’s, Panera and Miller Lite. The pair draw on complementary strengths: Marc’s interest in psychology and perception informs the tone and structure of their films, while Melanie’s visual grounding shapes the narrative voice and sense of place.
“From our first conversation, I knew that we would want them to join our team. The joy and creative chemistry between them was palpable,” said Michelle Towse, Managing Director of Content at Tool of North America. “Their photojournalistic roots mixed with their intuitive grasp of human emotion gives their work an immediacy that stands out.”
The Chartrands added: “We’ve always believed that great filmmaking begins with a reverence for the audience: their time, their attention, their intelligence. In today’s media saturated landscape, that belief is more essential than ever. From our first conversations with Michelle Towse and Rob Sexton at Tool, it was clear they share that instinct. They are strategic, disciplined, and, above all, genuinely wonderful people. That alignment is why we’re so excited to join a team that reflects our values and loves the craft of filmmaking as deeply as we do.”
