Reese's labour of lava
The Hershey Company brand's new confection launches with a tongue-in-chocolatey-cheek 'PSA' warning fans to ensure they're eating chocolate lava rather than the less nutritional volcano emissions.
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Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company Epoch Films
- Director Matias & Mathias
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Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company Epoch Films
- Director Matias & Mathias
- Managing Partner/Executive Producer Melissa Culligan
- Head of Production Tina Bianchini
- Editing Arcade Edit
- Executive Post Producer Megan Dahlman
- Post Producer Wendy Umanzor
- Editor Dave Anderson / (Editor)
- Post Production/VFX/Color The Mill/Los Angeles
- Executive VFX Producer Hillary Thomas
- Associate VFX Producer Spencer Ruehl
- VFX Executive Creative Director John Leonti
- VFX Supervisor Sarah Marikar
- VFX Supervisor Nate Shaw
- Executive Color Producer Krista Staudt
- Color Producer Denise Brown
- Head of Color Paul Yacono
- Sound/Music One Union Recording Studios
- President Steve Erich
- Chief Creative Officer Eric Kallman
- Executive Creative Director Rikesh Lal
- Associate Creative Director Sarah Johnson
- HP Kati Haberstock
- Executive Producer Fearghal O’Dea
- Producer Ritu Paramesh
- Production Designer Phil Messina
- DP Christian Sprenger
- Executive Post Producer Crissy DeSimone
Credits
powered by
- Agency Erich & Kallman/San Francisco
- Production Company Epoch Films
- Director Matias & Mathias
- Managing Partner/Executive Producer Melissa Culligan
- Head of Production Tina Bianchini
- Editing Arcade Edit
- Executive Post Producer Megan Dahlman
- Post Producer Wendy Umanzor
- Editor Dave Anderson / (Editor)
- Post Production/VFX/Color The Mill/Los Angeles
- Executive VFX Producer Hillary Thomas
- Associate VFX Producer Spencer Ruehl
- VFX Executive Creative Director John Leonti
- VFX Supervisor Sarah Marikar
- VFX Supervisor Nate Shaw
- Executive Color Producer Krista Staudt
- Color Producer Denise Brown
- Head of Color Paul Yacono
- Sound/Music One Union Recording Studios
- President Steve Erich
- Chief Creative Officer Eric Kallman
- Executive Creative Director Rikesh Lal
- Associate Creative Director Sarah Johnson
- HP Kati Haberstock
- Executive Producer Fearghal O’Dea
- Producer Ritu Paramesh
- Production Designer Phil Messina
- DP Christian Sprenger
- Executive Post Producer Crissy DeSimone
Reese's returns to the Big Game with a fun spot for its Chocolate Lava Big Cup that depicts a bunch of confused candy aficionados intent on consuming molten rock.
Created by Erich & Kallman and directed by Epoch’s Matias & Mathias, the humorous 30-sec spot finds a concerned park ranger reporting live from the site of an active volcano where Reese’s fans are getting all hot under the coller about the fiery eruptions.
After wrangling ravenous lava lovers, including a granny intent on scootering into the flow, the ranger reminds us all – 'Don’t eat lava. Eat Reese’s Chocolate Lava Big Cup instead'.
