Chevrolet stops the clock

Marking 100 years of Chevrolet in Brazil, this innovative and captivating campaign created by WMcCann portrays the car brand’s evolution alongside milestone moments in the country’s recent history.  

Narrated by actress Fernanda Torres, 100 year in Brazil takes viewers through key events including the achievement of women's voting rights, the Diretas Já movement, World Cup victories, and the challenges faced during the pandemic. 

Directed by Gabriel Nobrega through Lobo, the production concept features a camera acting as an omnipresent observer, witnessing different eras. It integrates visual engineering, initially designed in a digital environment, creating a unique frozen-time effect while maintaining narrative fluidity. To achieve a convincing historical accuracy, a meticulous study of each period was conducted, covering art direction, costumes, and makeup.