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SUPER BOWL 25
Budweiser’s one keg pony
For its 2025 Super Bowl spot created by FCB, the Anheuser-Busch beer brand taps into nostalgia with a sweet story of a Clydesdale foal who makes his first delivery.
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Credits
powered by
- Agency FCB/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
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Credits
powered by
- Agency FCB/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Co-Founder Brian Carmody
- Co-Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Executive Producer Drew Santarsiero
- Head of Production Alex Hughes
- Editing Work Editorial/USA
- Post Managing Director Erica Thompson
- Executive Post Producer Alejandra Alarcon
- Head of Post Production Chris Delarenal
- Editor Rich Orrick
- Assistant Editor Joseph Tuzzolino
- VFX The Mill/New York
- VFX Managing Director Angela Lupo
- Executive VFX Producer Chris Connolly
- Senior VFX Producer Katherine Miccio
- VFX Executive Creative Director Gavin Wellsman
- VFX Supervisor/2D Lead Renato Carone
- VFX Supervisor/3D Lead Rafael Ghencev
- 3D Lead Alexander Smith (CG Lead)
- Color The Mill/Los Angeles
- Executive Color Producer Krista Staudt
- Color Producer Denise Brown
- Colorist Paul Yacono
- Sound/Music Soundtree Music
- Audio Chief Creative Officer Peter Raeburn
- Senior Audio Producer Neil Athale
- Sound Designer/Audio Mixer Henning Knoepfel
- Sound Designer/Audio Mixer Jack Patterson
- Additional Music Production Luis Almau
- Additional Music Production Luke Fabia
- Additional Music Production John Mourounas
- Chief Creative Officer Michael Aimette
- Global Creative Partner Danilo Boer
- Executive Creative Director Alexandre Abrantes
- Creative Director Lance Vining
- Creative Director Gary Du Toit
- Associate Creative Director Lara Polovina
- Associate Creative Director David Green
- HP Nick Williams
- Executive Producer Daniel Roversi
- Associate Producer Jenna Ramon
- Production Designer Justin Allen
- DP Rodrigo Prieto | (DP)
- Post Producer Samara Kelly
- Song "Let Your Love Flow" Bellamy Brothers
Show full credits
Credits powered by
Credits
powered by
- Agency FCB/New York
- Production Company SMUGGLER
- Director Henry-Alex Rubin
- Co-Founder Brian Carmody
- Co-Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Executive Producer Drew Santarsiero
- Head of Production Alex Hughes
- Editing Work Editorial/USA
- Post Managing Director Erica Thompson
- Executive Post Producer Alejandra Alarcon
- Head of Post Production Chris Delarenal
- Editor Rich Orrick
- Assistant Editor Joseph Tuzzolino
- VFX The Mill/New York
- VFX Managing Director Angela Lupo
- Executive VFX Producer Chris Connolly
- Senior VFX Producer Katherine Miccio
- VFX Executive Creative Director Gavin Wellsman
- VFX Supervisor/2D Lead Renato Carone
- VFX Supervisor/3D Lead Rafael Ghencev
- 3D Lead Alexander Smith (CG Lead)
- Color The Mill/Los Angeles
- Executive Color Producer Krista Staudt
- Color Producer Denise Brown
- Colorist Paul Yacono
- Sound/Music Soundtree Music
- Audio Chief Creative Officer Peter Raeburn
- Senior Audio Producer Neil Athale
- Sound Designer/Audio Mixer Henning Knoepfel
- Sound Designer/Audio Mixer Jack Patterson
- Additional Music Production Luis Almau
- Additional Music Production Luke Fabia
- Additional Music Production John Mourounas
- Chief Creative Officer Michael Aimette
- Global Creative Partner Danilo Boer
- Executive Creative Director Alexandre Abrantes
- Creative Director Lance Vining
- Creative Director Gary Du Toit
- Associate Creative Director Lara Polovina
- Associate Creative Director David Green
- HP Nick Williams
- Executive Producer Daniel Roversi
- Associate Producer Jenna Ramon
- Production Designer Justin Allen
- DP Rodrigo Prieto | (DP)
- Post Producer Samara Kelly
- Song "Let Your Love Flow" Bellamy Brothers
Created by FCB New York, this year’s Budweiser Super Bowl spot sees the beer brand revisiting its heritage with the return of the Clydesdales horses.
Directed by Emmy Award-winning commercial director Henry-Alex Rubin through SMUGGLER, the commercial follows the story of determined Clydesdale foal who, although too young to join the big horses on their delivery, embarks on his own journey to return a lost keg to a nearby town.
Titled First Delivery, it’s the 47th Super Bowl spot featuring the Budweiser Clydesdales, which have stood as a symbol of Anheuser-Busch since 1933.
