PRAMY puts the purr-sonal in pet care
The Thai cat food brand releases an endearing film that depicts familiar feline foibles in human form.
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Credits
View on- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
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Credits
View on- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Post Production One Cool Production
- Sound Mellow Tunes
- Chief Creative Officer Torsak Chuenprapar
- Executive Creative Director Kanit Mingmuang
- Group Creative Director/Copywriter Greepol Boonsrangsom
- Art Director Pattarawan Luangsa-ard
- Copywriter Pimpisa Rattanawong
- Producer/Executive Producer Rungtawan Nanthasaen
- Producer Sawanya Jumchart
- Art Director Wanlop Plumsee
- Art Director Phurinut Stamp Ajana
- DP Abhisit Prasongsup
- Editor Chaleamchon Natipat
- Post Producer Wipawee Khirirat
- Flame Artist Nantachai Samaphutti
- Colorist Tuchtram Thientawach
- Audio Producer Nattakarn Boonthanom
- Audio Engineer Artit Vongmetta
- Casting Pornthip Mutisom
- Stylist Thida Rosthip
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wolf BKK/Bangkok
- Production Company Factory01
- Director Un Wuthisak Anarnkaporn
- Post Production One Cool Production
- Sound Mellow Tunes
- Chief Creative Officer Torsak Chuenprapar
- Executive Creative Director Kanit Mingmuang
- Group Creative Director/Copywriter Greepol Boonsrangsom
- Art Director Pattarawan Luangsa-ard
- Copywriter Pimpisa Rattanawong
- Producer/Executive Producer Rungtawan Nanthasaen
- Producer Sawanya Jumchart
- Art Director Wanlop Plumsee
- Art Director Phurinut Stamp Ajana
- DP Abhisit Prasongsup
- Editor Chaleamchon Natipat
- Post Producer Wipawee Khirirat
- Flame Artist Nantachai Samaphutti
- Colorist Tuchtram Thientawach
- Audio Producer Nattakarn Boonthanom
- Audio Engineer Artit Vongmetta
- Casting Pornthip Mutisom
- Stylist Thida Rosthip
This cute campaign for PRAMY centres on a spot featuring three fluffy cat tales that express the notion that Every Cat Is an Individual.
Created with Wolf BKK and directed by Wuthisak Anarnkaporn through Factory 01, it celebrates what every cat owner knows: their pets aren’t simply animals, but members of the family, each with their own quirks and preferences – from crashing their owner’s personal bathroom time, to sitting atop a fridge casually knocking things off it.
The case studies are based on real cats from PRAMY’s community of stories about people taking in strays and helping them flourish with its products. Each crazy case study is rounded off by a miaowvelously feline jingle.
