Herb Light's parodic prohibition plea
In a cheeky spoof of Ronald Reagan’s 1984 Morning in America ad, Quality Meats encourages customers to add a six-pack for their congressperson.
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Credits
View on- Agency Quality Meats/Chicago
- Founder/Chief Creative Officer Gordy Sang
- Founder/Chief Creative Officer Brian Siedband
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Quality Meats/Chicago
- Founder/Chief Creative Officer Gordy Sang
- Founder/Chief Creative Officer Brian Siedband
Since its launch, Herb Light has used Gen AI to create wonderfully retro imagery to match its witty copywriting, and with its latest cheeky number, it might have found its funniest target yet.
Aping Ronald Reagan’s 1984 Morning in America ad, famous for its optimistic portrayal of American life under his presidency, Cheers Against Prohibition instead celebrates the hangover-free mornings afforded by Herb Light's THC beverages, while warning of a potential federal ban that could threaten their future. To help prevent this, the brand is encouraging customers to add an extra six-pack to their order, which it will send to their congressperson alongside a letter calling for more reasonable regulation.
Filled with the kind of wry humour the Quality Meats pairing of Gordy Sang and Brian Siedband are known for, and featuring the added joy of a truly iconic image of a bald eagle delivering Herb Light to an 'AI congressman' in the Washington Monument reflecting pool, this charming piece of political silliness is pretty much what 'super intelligence' was made for.
