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Perfect Bar – The Perfect Impostor

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Sometimes, the silliest ideas turn out the best! As in this fun initiative directed by Christopher Guerrero through Ghost Robot, and executed by The Community for superfood snack brand Perfect Bar. 

The concept was to place decoy protein bars fitted with speakers and GPS trackers in the snack aisle of Wheatsville Co-Op supermarket in Austin, Texas, which guided real shoppers towards their products in the refrigerated section. 

In a witty and playful tone, the self-aware snack speaks to shoppers, not only taking them where they need to go, but educating them on Perfect Bar’s fresh perspective along the way. 

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