Paddy Power’s UEFA favourite
Embodying the quintessential British football fan, Ex-EastEnders actor Danny Dyer champions England as Europe's favourite team in the gambling brand’s playful pre Euro 2024 campaign.
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Credits
powered by
- Agency BBH/London
- Production Company MindsEye
- Director Andrew Gaynord
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Credits
powered by
- Agency BBH/London
- Production Company MindsEye
- Director Andrew Gaynord
- Post Production elmntl
- Grade Electric Theatre Collective
- Sound String and Tins
- CEO Karen Martin
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- Associate Creative Director Luke Till
- Associate Creative Director Lawrence Bushell
- Creative Director Kevin Masters
- Creative Director Christine Turner
- Producer Alen Grebovic
- Executive Producer Charlie Phillips
- Producer Hera King
- DP Benedict Spence
- Editor Adam Buckmaster
- Post Producer Alasdair Patrick
- Colorist Luke Morrison
- Sound Designer Adam Smyth
- Composer Guy Farley
- Music Supervisor Hywel Evans
- Composer Guy Farley
- Talent Danny Dyer
- Talent Peter Crouch
Credits
powered by
- Agency BBH/London
- Production Company MindsEye
- Director Andrew Gaynord
- Post Production elmntl
- Grade Electric Theatre Collective
- Sound String and Tins
- CEO Karen Martin
- Chief Creative Officer Alex Grieve
- Executive Creative Director Helen Rhodes
- Associate Creative Director Luke Till
- Associate Creative Director Lawrence Bushell
- Creative Director Kevin Masters
- Creative Director Christine Turner
- Producer Alen Grebovic
- Executive Producer Charlie Phillips
- Producer Hera King
- DP Benedict Spence
- Editor Adam Buckmaster
- Post Producer Alasdair Patrick
- Colorist Luke Morrison
- Sound Designer Adam Smyth
- Composer Guy Farley
- Music Supervisor Hywel Evans
- Composer Guy Farley
- Talent Danny Dyer
- Talent Peter Crouch
Irish gambling company Paddy Power and British actor Danny Dyer have joined forces to celebrate England being ‘Europe’s favourites’ to win The UEFA European Football Championship in this cheeky new spot by BBH.
Europe's Favourites, directed by Andrew Gaynord through MindsEye, sees the ex-EastEnders star returns to the familiar role of landlord as he confidently calls on his country to embrace this unlikely title as they re engage with Europe – in what could be Gareth Southgate’s swansong as England manager and a first major tournament in 58 years for the men’s team.
But in a twist typical of a brand famed for mischievously highlighting friendly sporting rivalries, Danny’s European compatriots chime in with an equally spirited response as to why that might be the case.
