OK Go's Love-ly practical kaleidoscope
The band's latest single-take opus, created in collaboration with Meta, PMI, and Universal Robots, created via SpecialGuest and SpecialGuestX, and shot through 1stAveMachine, conjures optical illusions through the precise placement of cameras and mirrors.
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Credits
View on- Agency Special Guest/New York
- Production Company 1st Ave Machine
- Director Damian Kulash
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Unlock full credits and more with a shots membership
Credits
View on- Agency Special Guest/New York
- Production Company 1st Ave Machine
- Director Damian Kulash
- Director Aaron Duffy
- Director Miguel Espada
- Executive Producer Andrew Geller
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Special Guest/New York
- Production Company 1st Ave Machine
- Director Damian Kulash
- Director Aaron Duffy
- Director Miguel Espada
- Executive Producer Andrew Geller
Music video gods be praised - a new OK Go album is out, And the Adjacent Possible, which means more baffling and brilliantly realised pop promos for us to drool over.
After flabbergasting us with their A Stone Only Rolls Downhill video in January, the band has, this time, teamed up with Meta, PMI, and Universal Robots to break brains once again with optical illusions straight out of a kid's kaleidoscope.
Shot in the faded glory of a Budapest train station and created by SpecialGuest, SpecialGuestX and 1stAveMachine, Love is a precicely choreographed dance with mirrors and cameras, all controlled by arms provided by Universal Robots that create endlessly inventive visuals in the single take shot.
Credits
View on-
- Production Company 1st Ave Machine
-
-
-
Unlock full credits and more with a shots membership
Credits
View on- Production Company 1st Ave Machine
- Director Aaron Duffy
- Director Miguel Espada
- Executive Producer Andrew Geller
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company 1st Ave Machine
- Director Aaron Duffy
- Director Miguel Espada
- Executive Producer Andrew Geller
What's more, the bandmates Damian Kulash, Timothy Nordwind, Andy Ross and Dan Konopka all wore Ray-Ban Meta glasses throughout the production (including in the video itself) to capture behind-the-scenes footage.
“I still can’t believe we pulled off Love in a single take," explains Miguel Espada, co-director of the video and executive creative technologist, SpecialGuestX. "For me, this video is a statement of how creative storytelling and cutting-edge technology can work together. It wouldn’t have been possible without the collaboration of humans and machines."
“This is the kind of branded partnership you dream of - a product that is uniquely suited to help push the creative in a way no other product could," adds Andrew Geller, EP at 1stAveMachine. "We've poured so much into crafting something truly original, and seeing the behind-the-scenes through the band’s eyes as they navigate this wild run of visual sleight of hand makes it all the more special."
