Nike's football revolution will be televised
The sportswear brand taps into the strange world of late-night TV in a thrilling mixed-media campaign celebrating world’s most ferocious footballers.
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company ProdCo/London
- Director Ian Pons Jewell
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company ProdCo/London
- Director Ian Pons Jewell
- Editing Cabin Editing Company/London
- Editing The Quarry
- Editing Trim
- VFX Time Based Arts
- VFX daydreamer vfx
- VFX Bacon X
- VFX QL Beans
- VFX VFX PICK
- Animation Panic Studio
- Sound Design Harbor Picture Company/UK
- Music Half Sour
- Production Services BLUR
- Production Services LS Productions
- Creative Director Ben Maclaughlin
- Executive Producer Amy Berriochoa
- Producer Nick Roldan
- Creative Director Albert Pukies
- Creative Director Becca Pottinger
- Senior Creative Will Wells
- Creative Adam Crockett
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Director of Production (HP) Richard Adkins
- Director of Production (HP) Amy Leach
- Producer Aurelie Gonnage Livera
- Senior Post Producer Lucy Edwards
- Executive Producer Elin Tiberg
- Design Director Philip Rosieur
- Designer Ben Arfur
- Designer Jon Barnett
- Designer Harry Wakefield
- Music Supervisor Jake Buckley
- Director Rick Darge
- Director Luna Carmoon
- Director Alex Takacs
- Director Leonn Ward
- Director Alice Kunisue
- Director Mau Morgo
- Director Thomas Ormonde
- Director/Animator Lee Hardcastle
- Executive Producer Zico Judge
- Executive Producer Jon Adams
- Executive Producer Cathy Green
- Executive Producer Sam Levene
- Associate Producer Lottie Aspinall
- Producer Emma Butterworth
- Producer Francesco Rizzo
- Producer James Greenall
- Producer Sara Cummins
- Editor Lainy Black
- Editor Craig Griffiths
- Producer Clelland Allen
- Editor Ben Campbell
- Editor Scot Crane
- Head of Production Tor Adams
- Senior Producer Dilia Knobel
- Editor Joseph Taylor
- Editor James Forbes-Robertson
- Editor Thomas Grove-Carter
- Editor Tom Lindsay
- Assistant Editor Joey Henshaw
- Executive Producer Noreen Khan
- Producer Tatyana Alexandra
- VFX Supervisor Jon Park
- Creative Director Matt Fuller
- Creative Director Tom Clapp
- VFX Producer Katie Gillard
- Executive Producer Chris Allen
- VFX Supervisor Jonas Drehn
- VFX Supervisor Jan Tvilling
- Animation Director Rita Steimane
- Animation Director Roberts Kulenko
- Creative Director Rita Steimane
- Creative Director Gints Gutmanis
- Head of Production Elina Alaine
- Executive Producer Laura Zavodska
- Sound Designer George Castle
- Sound Designer James Benn
- Sound Designer Thomas Houthave
- Sound Designer Gregory Caron
- Sound Designer Mark Hills
- Sound Mixer James Benn
- Sound Mixer George Castle
- Executive Producer Savannah King
- Music Supervisor Jon Rust
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Credits
powered by- Agency Wieden + Kennedy/London
- Production Company ProdCo/London
- Director Ian Pons Jewell
- Editing Cabin Editing Company/London
- Editing The Quarry
- Editing Trim
- VFX Time Based Arts
- VFX daydreamer vfx
- VFX Bacon X
- VFX QL Beans
- VFX VFX PICK
- Animation Panic Studio
- Sound Design Harbor Picture Company/UK
- Music Half Sour
- Production Services BLUR
- Production Services LS Productions
- Creative Director Ben Maclaughlin
- Executive Producer Amy Berriochoa
- Producer Nick Roldan
- Creative Director Albert Pukies
- Creative Director Becca Pottinger
- Senior Creative Will Wells
- Creative Adam Crockett
- Chief Creative Officer Ana Balarin
- Chief Creative Officer Hermeti Balarin
- Director of Production (HP) Richard Adkins
- Director of Production (HP) Amy Leach
- Producer Aurelie Gonnage Livera
- Senior Post Producer Lucy Edwards
- Executive Producer Elin Tiberg
- Design Director Philip Rosieur
- Designer Ben Arfur
- Designer Jon Barnett
- Designer Harry Wakefield
- Music Supervisor Jake Buckley
- Director Rick Darge
- Director Luna Carmoon
- Director Alex Takacs
- Director Leonn Ward
- Director Alice Kunisue
- Director Mau Morgo
- Director Thomas Ormonde
- Director/Animator Lee Hardcastle
- Executive Producer Zico Judge
- Executive Producer Jon Adams
- Executive Producer Cathy Green
- Executive Producer Sam Levene
- Associate Producer Lottie Aspinall
- Producer Emma Butterworth
- Producer Francesco Rizzo
- Producer James Greenall
- Producer Sara Cummins
- Editor Lainy Black
- Editor Craig Griffiths
- Producer Clelland Allen
- Editor Ben Campbell
- Editor Scot Crane
- Head of Production Tor Adams
- Senior Producer Dilia Knobel
- Editor Joseph Taylor
- Editor James Forbes-Robertson
- Editor Thomas Grove-Carter
- Editor Tom Lindsay
- Assistant Editor Joey Henshaw
- Executive Producer Noreen Khan
- Producer Tatyana Alexandra
- VFX Supervisor Jon Park
- Creative Director Matt Fuller
- Creative Director Tom Clapp
- VFX Producer Katie Gillard
- Executive Producer Chris Allen
- VFX Supervisor Jonas Drehn
- VFX Supervisor Jan Tvilling
- Animation Director Rita Steimane
- Animation Director Roberts Kulenko
- Creative Director Rita Steimane
- Creative Director Gints Gutmanis
- Head of Production Elina Alaine
- Executive Producer Laura Zavodska
- Sound Designer George Castle
- Sound Designer James Benn
- Sound Designer Thomas Houthave
- Sound Designer Gregory Caron
- Sound Designer Mark Hills
- Sound Mixer James Benn
- Sound Mixer George Castle
- Executive Producer Savannah King
- Music Supervisor Jon Rust
In collaboration with Wieden + Kennedy, ProdCo and nine different directors, sportswear brand Nike has unveiled this high-energy, mixed-media series titled SCARY GOOD, championing a selection of famously fearless footballer players.
The action-packed campaign consists of nine films that cleverly tap into the weird world of late-night telly, from nostalgic 90s cartoons to nightmarish infomercials, with each satirical spot highlighting a footballer and their signature style of play. At the heart of the initiative is this punchily edited 60-second hero film - a dynamic montage of the best moments from all eight spots – showcasing a seamless, stylised blend of live action, VFX and traditional Claymation.
Athletes featured in the campaign include Alexia Putellas, Kylian Mbappé, Ronaldinho Gaúcho, Giulia Gwinn, Erling Haaland, Kerolin, Sam Kerr, Cole Palmer, Salma Paralluelo and Vini Jr.
