Oath.vote shows that the pencil is mightier than the bullet
Ahead of the 2026 US midterm elections, Whitehouse Post's strikingly simple film for political fundraising platform Oath.vote makes a pointed case for the power of voting.
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Credits
View on- Agency Client Direct
- Production Company Whitehouse Post/Chicago
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Credits
View on- Agency Client Direct
- Production Company Whitehouse Post/Chicago
- Editing Whitehouse Post/Chicago
- Audio Post Wave Studios/New York
- Creative Director Bob Winter
- AI Visual Generation Brian May
- PartnerEditor Matthew Wood
- Editor Brian May
- Executive Producer Kristin Angeletti
- Executive Producer Vicky Ferraro
- Audio Engineer Chloe Crosnier
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company Whitehouse Post/Chicago
- Editing Whitehouse Post/Chicago
- Audio Post Wave Studios/New York
- Creative Director Bob Winter
- AI Visual Generation Brian May
- PartnerEditor Matthew Wood
- Editor Brian May
- Executive Producer Kristin Angeletti
- Executive Producer Vicky Ferraro
- Audio Engineer Chloe Crosnier
There are few topics more contentious in the US than the Second Amendment, but for its latest campaign, Oath.vote is tackling the bullet head-on.
Stemming from a pro bono proof of concept developed with Whitehouse Post, Votes Stop Violence sees a spinning slug stopped in its tracks by the sharp point of a pencil.
Leaning into the simplicity of the concept and the power of the imagery, Whitehouse Post editors Matthew Wood and Brian May distil the film into just two seamless shots, with May using AI tools ChatGPT and Seedance to bring the important confrontation to life.
“Most people want to do something to help promote gun safety, but they’re not always sure where to start,” says creative director Bob Winter. “The initial idea was to show that there’s a meaningful way to make your voice heard, and it starts with your vote. Matthew [Wood, partner/editor at Whitehouse Post] and Brian [May, editor at Whitehouse Post] took that idea and found a really powerful way to bring it to life by stripping everything back to two shots and letting the moment unfold.
We originally created the film as a proof of concept, so it was exciting to have Oath.vote see the potential in it and ask to use it during the election campaign. We hope it gets people’s attention, starts conversations, and ultimately helps make a difference.”
