Nobody Cares about Andrew Laurich's new Waitoa Chicken spot

Waitoa Chicken – Nobody Cares (DC)

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Agency Motion Sickness/Auckland
Production Company Flying Fish
Director Andrew Laurich

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Credits

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Agency Motion Sickness/Auckland
Production Company Flying Fish
Director Andrew Laurich
Executive Producer James Moore
Executive Producer Samantha Attenborough
Production Manager Lisa Kissin
Art Director Angus Kerr
DP Crighton Bone

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If two farmers chatting about whether people care where their food comes from sounds a bit dry, this new spot from Motion Sickness Auckland for Waitoa Chicken will change your mind.

Shot by Andrew Laurich through Flying Fish NZ, Nobody Cares [director's cut above, on-air cut below] slyly sprinkles a seasoning of oddity over the playful exchange; a never-ending pour of tea that seals the silliness.

With understated performances and a lovely visual punchline, this subtle little film should raise a smile.