Nike games the system in it's first Esports spot
The campaign, through W+K Shanghai, sees pro-gamers put through their paces in the brand's futuristic Camp Next Level.
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Credits
View on- Agency Wieden + Kennedy/Shanghai
- Production Company The Loft Films
- Director Adam Lau
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Credits
View on- Agency Wieden + Kennedy/Shanghai
- Production Company The Loft Films
- Director Adam Lau
- VFX MPC/Shanghai
- Sound & Music Ker Sound
- Sound Design Lime Studios
- Executive Producer Geok Lem
- Editor Song Yang
- DP Allen Lv
- Colourist Nikola Stefanovic
- VFX Creative Director Barry Greaves
- VFX Producer Chris Li
- VFX Line Producer Chanakya Chander
- Compositor Marielle Santens
- Animator Alexey Petryaev
- Music Editor Akira Terao
- Music Editor Greg Yu
- Art Director Jing Qiu
- Creative Josh King
- Creative Director Jeff Fang
- Creative Director Matt Meszaros
- Executive Creative Director Vivian Yong
- Executive Creative Director Ian Toombs
- Producer Raymond Lau
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Wieden + Kennedy/Shanghai
- Production Company The Loft Films
- Director Adam Lau
- VFX MPC/Shanghai
- Sound & Music Ker Sound
- Sound Design Lime Studios
- Executive Producer Geok Lem
- Editor Song Yang
- DP Allen Lv
- Colourist Nikola Stefanovic
- VFX Creative Director Barry Greaves
- VFX Producer Chris Li
- VFX Line Producer Chanakya Chander
- Compositor Marielle Santens
- Animator Alexey Petryaev
- Music Editor Akira Terao
- Music Editor Greg Yu
- Art Director Jing Qiu
- Creative Josh King
- Creative Director Jeff Fang
- Creative Director Matt Meszaros
- Executive Creative Director Vivian Yong
- Executive Creative Director Ian Toombs
- Producer Raymond Lau
You might not think of pro-gamers as energetic athletes, but this new spot from Nike, the first from the brand to cover the massive Esports, might just change your mind.
Set in a special gamer training facility where LPL (League of Legends Pro League) legend UZI and his workout guru NXT push gamers to reach their full-potential, Camp Next Level uses hyperkinetic camera moves and some snazzy VFX from MPC to present a series of increasingly crazy workout.
“Our goal is to inspire gamers with a non-stop entertaining film," said Wieden+Kennedy Shanghai creative director Jeff Fang. "We don’t want to preach. And most people don’t like to be told ‘go work out.’ But gamers are incredibly competitive. Top players put in 16 hour days, six days a week – which can take a massive toll on their body. We believe strengthening their bodies and minds can help take their game to the next level.”
Showcasing the gamer community in the same manner as it does other sports, this crackling spot, from The Loft Films director Adam Lau, fizzes with energy whilst entertaining. Game on!
