Nice guys give negativity the boot for Nike
All-round good egg Marcus Rashford takes on a belligerent ball in this wry and witty spot from Wieden+Kennedy London.
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Riff Raff
- Director Rich Hall
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Credits
View on- Agency Wieden + Kennedy/London
- Production Company Riff Raff
- Director Rich Hall
- Post Production Black Kite Studios
- Sound 750mph
- Creative Aaron Skipper
- Creative Tom Corcoran
- Producer Matthew Ellingham
- Executive Producer Tom Berendsen
- Producer Jay Lovelock
- DP Benjamin Kracun
- 1st Assistant Director Rob Thorpe
- Production Designer Jane Carroll
- Editor Ben Corfield
- Edit Producer Kirsty Oldfield
- Colorist Richard Fearon
- Post Producer Tamara Mennell
- VFX Artist Andrew Curtis
- Sound Designer Sam Ashwell
- Sound Designer Jake Ashwell
- Music Producer Martin Critchley
- Talent Marcus Rashford
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Credits
powered by- Agency Wieden + Kennedy/London
- Production Company Riff Raff
- Director Rich Hall
- Post Production Black Kite Studios
- Sound 750mph
- Creative Aaron Skipper
- Creative Tom Corcoran
- Producer Matthew Ellingham
- Executive Producer Tom Berendsen
- Producer Jay Lovelock
- DP Benjamin Kracun
- 1st Assistant Director Rob Thorpe
- Production Designer Jane Carroll
- Editor Ben Corfield
- Edit Producer Kirsty Oldfield
- Colorist Richard Fearon
- Post Producer Tamara Mennell
- VFX Artist Andrew Curtis
- Sound Designer Sam Ashwell
- Sound Designer Jake Ashwell
- Music Producer Martin Critchley
- Talent Marcus Rashford
The football pitch can be notorious for negative attitudes, but this new campaign for Nike from Wieden+Kennedy London is hoping to give those cliches the boot.
Focussing on an excellently puppeteered football whose views are as out-of-touch as his stitching is frayed, Nice Guys Finish Last gives its nastiness a humorous edge, beautifully brought to life by Riff Raff's Rich Hall.
The punchline (or should that be 'kickline') to the piece is a nifty bit of footwork from UK hero Marcus Rashford, whose humanitarian efforts off the pitch put the ball and its believers firmly in their place.
