NFL's motivational montage

NFL – I Am Somebody It Takes All Of US

Credits

Agency 72andSunny/Los Angeles
Production Company Park Pictures
Director Savanah Leaf

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Credits

Agency 72andSunny/Los Angeles
Production Company Park Pictures
Director Savanah Leaf
Editing Cabin Editing Company
Finishing Shepherd
Color Ethos Studio
Audio Post Lime Studios
Sound Design/Audio Mix Lime Studios

Co-Founder Glenn Cole
Executive Creative Director Zach Hilder
Creative Director Jason LaFlore
Creative Director Matt Turnier
Creative Theo Bayani
Creative Miguel Gonzalez
Copywriter Nathaniel Lawlor
HP Nicole Haase

Executive Producer Meredith Witte
Editor Nathan Rodgers
Talent Demario Davis
Talent Arik Armstead
Talent Adam Thielen

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The National Football League has launched this touching spot for the 2025 Super Bowl, created by 72andSunny and directed by Savanah Leaf through Park Pictures.

Reciting Rev. William Holmes Borders’ powerful poem I Am Somebody, NFL athletes Demario Davis, Arik Armstead, and Adam Thielen motivate young people across New Orleans to have more confidence in themselves.

The film ends with a message about the importance of children having positive role models and the 50,000 youth organisations the NFL supports worldwide.