Mountain Dew's Super Bowl spot gets the Seal of approval

Mountain Dew – Kiss From A Lime (Extended Version)

Credits

Agency Goodby Silverstein and Partners/San Francisco
Production Company Hungry Man
Director Taika Waititi

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Credits

Agency Goodby Silverstein and Partners/San Francisco
Production Company Hungry Man
Director Taika Waititi
Production Agency Omnicom Studios
Senior Producer Kateri McLucas
Managing Partner/Executive Producer Caleb Dewart
Partner/Executive Producer Kim Dellara
Executive Producer Franchesca McDowell

Executive Producer Hannah Stone
Head of Production Marian Harkness
Editing Cabin Editing Company
Post Managing Partner Carr Schilling
Post Managing Director Kim Christensen
Executive Post Producer Brittany Carson
Director of Post Production Liz Lydecker
Head of Post Production Michelle Dorsch

Post Producer Tom Barnett
Editor Nick Rondeau
VFX/Animation Untold Studios
Executive VFX Producer Nathan Hoad
Executive VFX Producer Sophie Harrison
VFX Creative Director Adam Droy
VFX Supervisor Alex Grey
FX Supervisor Georgios Kyparissous

Online Supervisor Richard Harris
Head of Animation Tim van Hussen
CG Supervisor Carlo Carfora
Color Company 3/New York
Color Producer Nick Krasnic
Colorist Tom Poole
Sound Lime Studios
Executive Audio Producer Susie Boyajan

Audio Mixer Joel Waters
Audio Assistant Mia Perfetti
Music Walker
Music Managing Director Sara Matarazzo
Senior Executive Music Producer Stephanie Pigott
Senior Music Producer Danielle Soury
Chief Creative Officer Margaret Johnson
Executive Creative Director Matthew Edwards

Associate Creative Director Jen Hart
Associate Creative Director Gabe Sherman
Copywriter Pedro Furtado
Art Director Fabio Santoro
HP Jim Haight
Executive Producer Sara Ward
Production Designer Kate Bunch
DP Mike Berlucchi

Assistant Editor Brian Raess
VFX Producer Jack Williams
Talent Becky G
Talent Seal

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Super Bowl advertising can sometimes be a bit 'first draft' when it comes to its celebrity involvement - get a famous face with a name that sounds a bit like the stuff you're selling, and bingo!

However, we don't know what the creative team at Goodby Silverstein and Partners were imbibing when they came up with the concept for Mountain Dew's Big Game spot Kiss From A Lime, in which legendary singer/songwriter Seal takes on the look of his aquatic mammal namesake to belt out a reworked rendition of '94's Kiss From A Rose.

Also starring Becky G (though the wind is soon taken out of her 'cameo' sail), the film utilises Hungry Man director Taika Waititi's unique eye for the sublimely surreal; the delightful lyrics punctuated by a stand-out shark evasion.