Minnesota Timberwolves get real loud in new campaign

The Minnesota Timberwolves launch a new internally developed campaign that celebrates the authenticity of its players and fans, and the way they express that authenticity to the world. 

Coming off consecutive Western Conference Finals appearances, five straight playoff runs, and an era under new ownership, the Timberwolves are capitaliSing on unprecedented fan excitement with a campaign that reflects the booming energy in the arena, on the court, and throughout the Twin Cities community.

The Real Loud campaign was brought to life with the help of FIN Studios through a :30 film titled Comes Back Louder. The original concept was conceived and produced by FIN Studios under the creative direction of Damien Nemire-Pepe to celebrate the team's new “louder” posture, unique personalities, and tight-knit camaraderie. 

Highlighting Anthony Edwards alongside star power like LaMelo Ball, Rudy Gobert, and Jaden McDaniels, the spot captures how the players’ infectious swagger and high-octane energy resonate across internet culture and echo back even louder through the fan base.

"We are in the midst of a defining era for Timberwolves basketball, and Real Loud captures the immense energy surrounding this team," said Bailey Wallner, VP of Marketing at Minnesota Timberwolves. "From the electric atmosphere in the arena to the passion across the community, this campaign reflects what it means to be part of the Wolves fandom right now."

"Bringing 'Real Loud' to life was about capturing something that already exists in Minneapolis," said Nemire-Pepe. "The connection between the team and the community is incredibly strong right now, and the city keeps amplifying that energy. We wanted Minneapolis itself to be part of making the film. From neighborhood businesses to local theaters and print shops, the people and places of the Twin Cities gave this work its voice and authenticity."