Media.Monks revs up BMW's game-like qualities
In a Tron-teasing promo, a man is taken on a virtual tour of the M2.
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Credits
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- Production Company MediaMonks/Germany
- Director Lukas Tielke
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Credits
View on- Production Company MediaMonks/Germany
- Director Lukas Tielke
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Credits
powered by- Production Company MediaMonks/Germany
- Director Lukas Tielke
With the increased gamification of car displays and stats, it's hardly surprising that the latest spot from BMW takes us on a Tron-like journey.
Following a man as he explores a dusty arcade, More than a Game soon revs into action - his cabinet morphing into a neon-clad virtual world and the M2's sexy features drawn out in computer-voiced commentary.
Created by Media.Monks, as part of The Marcom Engine, and directed by Lukas Tielke, this flashy spot genuinely levels up the traditional form-focussed car spot.
