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WhatsApp by Meta – Message Privately

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With the amount of data being shared online nowadays, it's nice to think that not every word you utter is being analysed for some nefarious reason. Especially on WhatsApp. On that group. You know the one...

Putting confidentiality at the heart of its latest campaign, the messaging app has launched Not Even WhatsApp, a unique piece of branding that focuses on what the service doesn't do: snoop.

Created by WEST BBDO, the project kicks off with Message Privately, a brand manifesto TV spot shot through Omnicom Production by SMUGGLER's king of the endearing, Mark Molloy, whose delightfully intimate style of filmmaking makes the whole thing feel charmingly private.

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