Man U looms large in this adidas spot
Launching the 20/21 shirt, The Mill-created animation has players in stitches.
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Credits
View on- Agency The Marketing Store/Leeds
- Production Company Mill+
- Director Oliver Davies
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Credits
View on- Agency The Marketing Store/Leeds
- Production Company Mill+
- Director Oliver Davies
- Creative Director Steve Guilfoyle
- Producer Mike Wolverson
- VFX Studio The Mill/Chicago
- Color Studio The Mill/Chicago
- Sound Design We Are Audio
- Producer Ian Walker
- Producer Kate Ryan
- Creative Director William MacNeil
- 2D Lead Artist Dan Adams
- 3D Lead Artist Dan Yargici
- 2D Artist Didem Ergor
- Digital Creative Director Darren Groucutt
- Executive Creative Director Andy Taylor
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Marketing Store/Leeds
- Production Company Mill+
- Director Oliver Davies
- Creative Director Steve Guilfoyle
- Producer Mike Wolverson
- VFX Studio The Mill/Chicago
- Color Studio The Mill/Chicago
- Sound Design We Are Audio
- Producer Ian Walker
- Producer Kate Ryan
- Creative Director William MacNeil
- 2D Lead Artist Dan Adams
- 3D Lead Artist Dan Yargici
- 2D Artist Didem Ergor
- Digital Creative Director Darren Groucutt
- Executive Creative Director Andy Taylor
Diving into the new Manchester United jersey, this eye-catching ad for adidas gives us a glimpse of the literal and figurative make-up of a team's shirt.
Visualising the concept that "every stitch, every colour, every badge has been woven from historic moments—from defeats and glory— and every shirt carries the weight of the previous within it", The Marketing Store's nifty Home Kit acts as both eye-catching animation showcase and fan-baiting gameplay rundown.
Directed by The Mill’s Oliver Davies, who worked in collaboration with VFX creative director Will McNeal to transform in-game footage of Manchester United players into a variety of embroidered 3D characters using the versatile 3D software Houdini, the spot goes to show a creative team that's well thread.
