StickerYou makes the family business look legit
Angry Butterfly and Nimble Content team up for a new campaign that shows how even the Gambino Family can make their business look legit, with the right branded products.
){kind=avatar}
What do you get when you cross mob movie tropes, a sharp comedic edge, and a suite of surprisingly versatile sticker products? A new campaign from StickerYou that proves: with the right branding, anyone can look legit.
The campaign is the brainchild of creative agency Angry Butterfly and brought to life by Nimble Content director Jesse Senko. Together, they’ve transformed a shady backroom operation into a fully branded (and totally legit) enterprise, complete with logo filled laptops and… baseball bats.
Senko and Nimble Content, part of the Holiday United Group, deliver the spots with a darkly comic tone and stylish grit. At the centre of it all is The Affixer a mid-level wiseguy with a flair for the dramatic, a soft spot for swag, and a sidekick who’s always two steps behind. With deadpan performances and moody, top-lit visuals, the campaign leans into mob-movie parody while putting the StickerYou product lineup front and centre.
Credits
View on- Agency Angry Butterfly/Toronto
- Production Company Nimble Content
- Director Jesse Senko
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Angry Butterfly/Toronto
- Production Company Nimble Content
- Director Jesse Senko
- Executive Producer Andrew Lynch
- Editing Recess Post/Toronto
- Senior Post Producer Anu Chhetry
- Junior Post Producer Anna Xia
- Color Kookaburra Colour
- Color Producer Melody Chan
- Colorist Yuri Cabrera
- Chief Creative Officer Erin Kawalecki
- Executive Creative Director Adam Notzl-Keyser
- Executive Creative Director Bernice Lo
- Art Director Emily Vilches
- Copywriter Lorn Williams
- HP Hanna Bratt
- Producer Dennis Soler
- Producer Aarin MacKay
- DP Ian Macmillan
- Editor Jesse Senko
- Sound Quinn Hoodless
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Angry Butterfly/Toronto
- Production Company Nimble Content
- Director Jesse Senko
- Executive Producer Andrew Lynch
- Editing Recess Post/Toronto
- Senior Post Producer Anu Chhetry
- Junior Post Producer Anna Xia
- Color Kookaburra Colour
- Color Producer Melody Chan
- Colorist Yuri Cabrera
- Chief Creative Officer Erin Kawalecki
- Executive Creative Director Adam Notzl-Keyser
- Executive Creative Director Bernice Lo
- Art Director Emily Vilches
- Copywriter Lorn Williams
- HP Hanna Bratt
- Producer Dennis Soler
- Producer Aarin MacKay
- DP Ian Macmillan
- Editor Jesse Senko
- Sound Quinn Hoodless
Sticker Demos with a Side of Grit From laptops to baseball bats, the campaign’s product demos are cleverly disguised as scenes from a B-level mafia flick, complete with blood spatter and sidekicks. It’s gritty, it’s funny, and it sticks the landing: no matter your business, StickerYou can help it look legit.
A United Production Model Production was streamlined under the Holiday United Group (HUG) umbrella, with Nimble Content handling the shoot and post-production completed by Recess Post. Together, the HUG companies offer an end-to-end model that brings broadcast, digital, commercial photography, and post all under one roof.
With this campaign, the StickerYou team shows just how far a good sticker can go, and how even the most questionable of businesses can come off squeaky clean with the right branding.
