Ladbrokes rides the wave
With the European Championship starting imminently, the betting shop creates a city-wide celebration, with the help of Neverland and The Sacred Egg.
Credits
powered by- Agency Neverland/London
- Production Company Riff Raff
- Director The Sacred Egg
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Credits
powered by- Agency Neverland/London
- Production Company Riff Raff
- Director The Sacred Egg
![](https://d17mj1ha1c2g57.cloudfront.net/v1/_z1Uuzd5ttY5ALXtGgbIDZEIUfg/1024x576%23/80/shotsmag/production/clips/d6c21503-f5ca-40cb-b337-d8bb20168708/1718379046651.jpg?v=1&quality=80&format=jpeg)
Credits
powered by- Agency Neverland/London
- Production Company Riff Raff
- Director The Sacred Egg
For those not already swept up with football fever, the upcoming Euros may well hit you like the Mexican wave in this cheeky spot for Ladbrokes.
Following a celebration as it winds from TV to terrace, encompassing all and sundry in-between, Bring Your Wave utilises the witty craft of The Sacred Egg to bring Neverland's fun idea to life.
Filled with neck-breaking whip-pans and entertaining plays on the theme (the washing line of shirts being a highlight) from the Riff Raff directing team, this old-school charmer has enough vim and vigor to make it worthy of celebrating.